- Majority of patients are depending on online reviews, ratings, and reputation more than ever when choosing a physician, according to a new Binary Fountain survey.
- Recent years have shown explosive growth in the use of digital tools for research into the choice of physician and healthcare needs.
- The 2019 “Healthcare Consumer Insight & Digital Engagement survey reveals critical trends into how patients look to online reviews, ratings and brand reputation when it comes to
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patient social media
Infographic:Social Media in Healthcare
Social media in healthcare is becoming increasingly more prevalent within the healthcare industry. With more hospitals and doctors joining social-media platforms on a consistent basis, it begs the question of “helpful or harmful”? One thing is certain: clear parameters must be established, so professional and personal lines don’t become blurred.
It’s vital to have a well-diversified and comprehensive social-media policy in place, outlining the dos and don’ts for everyone within your facility.
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