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Health IT & Digital Health-Opinion | Op-Eds | Guest Columns | Analysis, Insights - HIT Consultant

Why Pharma Marketing’s “Safe” Playbook Is Expiring in 2026

by Mike Hauptman, CEO of AdLib 02/03/2026 Leave a Comment

Why Pharma Marketing’s "Safe" Playbook Is Expiring in 2026

  Pharma marketing has always operated within strict regulatory boundaries. What’s changing as we head into 2026 is not just the level of scrutiny, but the pace and unpredictability of it. Platform policies, data usage rules, targeting limitations, and compliance standards are evolving unevenly across channels and often without much warning. That volatility is forcing pharma marketers to rethink how they plan, buy, and optimize media. The old playbook which was built around a
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3 Ways Health Brands Can Design Digital Experiences That Users Won’t Abandon

by Pat McGloin, Managing Director, Health Life Sciences, MERGE 02/02/2026 Leave a Comment

According to new research, nearly half of users ultimately abandon the digital health or wellness technologies they adopt. This startling finding reveals a major challenge amid the industry's rapid growth. Health and wellness technologies are everywhere — on our wrists, in our pockets, and guiding our sleep. In fact, nearly 1 in 3 Americans uses a wearable device to track their health and fitness. Yet, engagement is breaking down just as quickly as
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Practice Makes Prepared: Why Simulated Threats Outperform Traditional Training in Healthcare

by John Trest, Chief Learning Officer, VIPRE Security 02/02/2026 Leave a Comment

Practice Makes Prepared: Why Simulated Threats Outperform Traditional Training in Healthcare

Healthcare organizations are fighting a cybersecurity battle that becomes more complex every year. Phishing emails are now crafted with AI-driven precision. Text-based “smishing” scams are being increasingly used to impersonate hospital leadership or credentialing staff. Phone-based “vishing” calls can bypass filters entirely and pressure employees into disclosing credentials in real time. These threats are not just occasional distractions; they are continuous, evolving, and
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Reimagining Care Delivery: 5 Imperatives for Operationalizing Enterprise-Wide RPM

by John Squeo, SVP Market Head, at CitiusTech 01/30/2026 Leave a Comment

Reimagining Care Delivery: 5 Imperatives for Operationalizing Enterprise-Wide RPM

Remote patient monitoring (RPM) has become a strategic imperative for providers, payviders, and MedTech innovators looking to reimagine care delivery. The drivers are plain enough: chronic disease prevalence continues to rise, clinical teams are under pressure from staffing shortages, and readmission penalties are mounting. At the same time, patients expect care that is continuous, connected, and responsive. Data collected by RPM devices can be a gamechanger in addressing these challenges, yet
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Beyond the Status Quo: 3 Core Pillars for Scaling a Private Practice in 2026

by Paul Vigario, Founder and CEO of SurfCT 01/30/2026 Leave a Comment

Beyond the Status Quo: 3 Core Pillars for Scaling a Private Practice in 2026

The most reliable methods of growing a private medical or dental practice haven’t changed much over the years. And yet they remain a well-kept industry secret.  The particulars might look a bit different from year to year, but the underlying concepts are the same. Creating a well-articulated brand, a strong system that encourages patient compliance, and having a leadership team whose strengths complement one another are the tried-and-true methods for
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Stop the Leak: How Missed Referrals Cost Health Systems Millions Annually

by Carol Howard, BSN, MBA, VP of Innovation and Adoption at Janus Health 01/29/2026 Leave a Comment

Stop the Leak: How Missed Referrals Cost Health Systems Millions Annually

Missed referrals represent a major, recurring cause of revenue leakage for providers and delays in access to care for patients.  When a physician refers a patient to a specialist, the ideal outcome is a prompt appointment and clear documentation that flows back to the referring provider. This “closed referral loop” is essential for patient safety, as the referral process is often a vulnerable point in the care journey. However, health systems often fall short of the “ideal” when it
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Why AI Fails in Fragmented Systems: A 2026 Guide for Healthcare Leaders

by Gary Hamilton, CEO of InteliChart 01/28/2026 Leave a Comment

Why AI Fails in Fragmented Systems: A 2026 Guide for Healthcare Leaders

Healthcare organizations have spent the past decade layering on digital tools in the name of patient engagement. What began with portals and messaging systems has expanded to include scheduling, digital forms, reminders, and payments. But in many practices, these solutions were implemented one by one, often from different vendors and with little thought for how they work together. The result is a disconnected patient experience and an operational burden for staff. Fragmentation shows up in
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The $20B Opportunity: Transforming Unused Health Data into a Strategic Asset

by Kevin Ritter, EVP for CareInMotion, Altera Digital Health 01/27/2026 Leave a Comment

The $20B Opportunity: Transforming Unused Health Data into a Strategic Asset

Healthcare's digital transformation has generated an unprecedented volume of information: 65 zettabytes and counting. Yet despite this abundance of data, most health systems are struggling to translate it into real value. In fact, 97% of existing health data goes unused. The issue is not a lack of data, but the absence of a foundation that makes data trustworthy, connected and ready to act upon. Solving these long-standing challenges is what will allow data to shift from a liability into one
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Stewardship, Not Surveillance: Bridging the Gap Between Clinical Autonomy and Oversight

by Bent Philipson, Founder of Philosophy Care 01/26/2026 Leave a Comment

Stewardship, Not Surveillance: Bridging the Gap Between Clinical Autonomy and Oversight

The balance between independent medical judgment and organizational governance defines much of modern healthcare’s internal tension, an ongoing challenge born of both inevitable macro factors and, crucially, avoidable workplace conflict. Physicians pursue diagnostic and therapeutic precision through individualized decision-making, while administrative bodies enforce consistency, fiscal accountability, and compliance with regulatory standards.  As healthcare systems grow more complex and
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Are Biofeedback Devices the Key to Stopping Senior Stress?

by Joel Landau, founder and chairman of The Allure Group 01/26/2026 Leave a Comment

4 Areas Where Big Data is Transforming Healthcare Right Now

Stress doesn’t discriminate by age, but its impact can be especially profound for seniors. Chronic stress has been linked to everything from weakened immune systems to cognitive decline. Yet, solutions often fall short of addressing the unique needs of this demographic. Enter biofeedback devices: wearable tools that measure physiological responses like heart rate variability, skin temperature, and muscle tension to provide real-time insights into stress. These devices hold immense
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HIMSS26 Wednesday Wrap-Up: Scaling Agentic AI, Securing the Enterprise, and Fixing Hospital Finance

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Health Recovery Solutions (HRS) Acquires Rimidi for Chronic Care Management and RPM Integration

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The "Platform" Squeeze: Epic Releases Native AI Charting, Putting Venture-Backed Scribes on Notice

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Analysis: Oracle Cerner’s Plans for a National EHR

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The $1.9B Exit: Why CommonSpirit is Insourcing Revenue Cycle and Tenet is Betting Big on Conifer AI

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KLAS 2026 Rankings: Aledade and Guidehealth Named Top VBC Enablement Firms

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Beyond the Hype: New KLAS Data Validates the Financial and Clinical ROI of Ambient AI

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