Most life sciences companies may know more about their healthcare professionals (HCPs) than they realize, but too often they can’t use that data when it matters. For example, an HCP may have just attended a conference where a competitor showcased their drug’s promising results, published research, and shifted their prescriptions to a rival product in the past quarter. In most companies, legacy IT infrastructure and data silos keep this information in disparate systems across CRM, events
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Health IT & Digital Health-Opinion | Op-Eds | Guest Columns | Analysis, Insights - HIT Consultant
The “Signage” Trap: Why Fragmented Messaging Is a Hidden Risk for Multi-Location Health Systems
For multi-location health systems, keeping patient communication consistent is an everyday operational challenge. Information appears across screens, websites, front desks, portals, and provider scripts, often managed by different teams at different sites. When updates don’t reach every location at the same time, routine messages quickly fall out of sync.
That complexity only grows as networks expand through mergers, acquisitions, and outpatient growth. Each new location introduces different
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AI Adoption in Healthcare Doubles, But Cybersecurity Risks Loom Large
AI is no longer a concept of the future and has become a practical tool helping hospitals and health systems extend care, ease workforce pressures and improve patient engagement. From virtual nursing models that extend clinical capacity to AI-driven automation in call centers and back-office functions, healthcare organizations are finding new ways to manage workloads, reduce costs and improve patient experiences.
Despite its promise, AI in healthcare is not risk-free and the stakes are
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AI in Nursing Education: Strategies for Engagement and Curriculum Data Implementation
Today’s nurse education programs are facing mounting, unprecedented challenges: underprepared students, faculty shortages, and the growing pressures of accelerated programs. To bridge these gaps and help get nursing education programs back on a successful track, schools are turning to artificial intelligence (AI)—not as a replacement for educators, but as a powerful tool to personalize learning, enhance engagement, and improve NCLEX outcomes. This requires educators to think differently and
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The “Push and Pull” of 2026: Why Healthcare AI Is Entering Its Most Dynamic Year
As AI continues to permeate the healthcare industry, 2026 will be a time of push and pull: well-designed and well-implemented AI scripts will pull the industry forward, while some stakeholders push back against the technology for a variety of reasons. The convergence of these trends should make for a dynamic year for payers, providers, and patients alike.
Expansion of AI for legal compliance in healthcare
Regulatory
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The Interoperability Bridge: How HIEs Secure CMS 2026 Compliance for Payers
As healthcare costs continue to increase and patients demand more from their insurance coverage, there’s rising pressure to provide higher-quality care more efficiently than ever before. The expectations for healthcare payers to achieve the Triple Aim objectives—that is, better patient experiences and improved population health at lower costs—demand that we all become more resourceful in our approach to care.
It's clear that health plans and hospital systems can’t achieve these ambitious
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Why Autonomous AI Is Failing and Hybrid Models Are Winning
Good AI is not good enough.
Healthcare leaders have largely moved past the belief that fully autonomous AI can solve their hardest problems. With an estimated 95% of generative-AI initiatives never progressing beyond the pilot stage, they’ve learned that simply “adding AI” does not translate into real-world impact.
Healthcare is no exception. AI is now deeply embedded across the health system, from documentation and scheduling to risk prediction and clinical decision support, forcing the
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Vulnerability Threat Management 2026: How CISA KEVs Are Reshaping Healthcare Security
Vulnerability threat management (VTM) in the healthcare space is too important to be conducted haphazardly. It’s critical to find software tools that let you prioritize vulnerabilities, spot trends instantly, and quickly filter by vulnerability type and severity.
Without such tools, managing vulnerability threats is a daunting task. Here’s what healthcare organizations are currently facing:
Scanners routinely find thousands of vulnerabilities across a typical healthcare environment –
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Application Rationalization Is No Longer IT Housekeeping—It’s a Cybersecurity Survival Strategy
Anyone who has worked in healthcare IT for any amount of time knows this: we’re all carrying more applications than we can reasonably manage. Some of these systems are critical. Some are helpful. And some have simply hung around longer than they should because nobody has had the time, data, or political capital to shut them down.
For years, application rationalization was a manual, spreadsheet-driven exercise that demanded a lot of effort and delivered very little insight a leadership team
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Why Pharma Marketing’s “Safe” Playbook Is Expiring in 2026
Pharma marketing has always operated within strict regulatory boundaries. What’s changing as we head into 2026 is not just the level of scrutiny, but the pace and unpredictability of it. Platform policies, data usage rules, targeting limitations, and compliance standards are evolving unevenly across channels and often without much warning.
That volatility is forcing pharma marketers to rethink how they plan, buy, and optimize media. The old playbook which was built around a
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