Pharma advertising is entering a period of accelerated change. As the Food and Drug Administration increases oversight of direct‑to‑consumer promotions, marketers are rethinking how they reach patients and consumers. New guidance aimed at improving risk communication and ensuring message accuracy is prompting brands to diversify their media strategies and invest in channels that balance reach, trust, and regulatory responsibility.
Marketers Are Reassessing the Full Advertising Mix
Spending
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Health IT & Digital Health-Opinion | Op-Eds | Guest Columns | Analysis, Insights - HIT Consultant
The 40% Difference: Why AI Must Anchor Your RCM Modernization Strategy in 2026
The Crisis Facing Healthcare Financial Leaders
Healthcare financial leaders are navigating an environment of unprecedented complexity. Your organization is caught between escalating operational costs and a relentless denial rate fueled by increasingly sophisticated payer tactics. The truth is, if your Revenue Cycle Management (RCM) is reliant on manual, legacy systems, you are accepting a permanent, self-inflicted fiscal vulnerability.
Industry data confirms this exposure: upwards of 10%
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Scaling Medical Cannabinoids: How Digital Care Platforms Solve the Clinical Guidance Gap in 2026
Cannabinoids – and medical cannabis – are becoming part of the care mainstream. Evidence suggests that responsibly managed cannabinoid care and guidance can have success in symptom management, inclusive of pain, stress, anxiety, and more.
According to reports, there is no letup in sight for the growth of medical expenses and pharmaceutical utilization. Furthermore, aging populations will increase demand for chronic care, with the cost of pain management already estimated to be more than
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Beyond the Band-Aid: Reimagining Healthcare Workflows for the AI Era
Industry leaders have been rapidly deploying AI programs, many of them hoping for a cure-all for operational and technological maladies of all kinds. Their optimism is not surprising, as tech vendors promising productivity gains, cost savings, and reimagined workflows have frequently sold it as such.
But what many organizations have been deploying can be likened to a Band-Aid, not a genuine or sustainable remedy for structural problems in their operations and technology stacks.
In my
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Rewriting the Front Door: How AI-Assisted Intake Solves the 2026 Mental Health Crisis
For all the hype about AI “replacing therapists,” the more immediate and profound shift is happening somewhere far less glamorous: the intake process.
Across health systems, primary care physicians, insurers, and community providers are still funnelling patients into behavioural health through faxed referrals, phone tag, and unstructured web forms. Patients finally find the courage to ask for help, then hit voicemail, long waits, and confusing eligibility rules. In many organisations, no one
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The Future of the AI-Enabled Health Consumer in 2026
Imagine a world where your healthcare simply works. Everything you need to manage your health lives on your phone, in one place. It speaks your language, reflects your preferences, and connects you to care instantly—day or night, weekday, weekend, or holiday. You never sit on hold. You don’t wait six weeks for an appointment. You never wonder if a doctor is in your network. You never guess whether to head to the ER, urgent care, or connect virtually. You always know what’s covered, what’s next,
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The Digital Insider: Securing Agentic AI in the 2026 Healthcare Landscape
Hospitals have thrown their doors open to a new kind of technology that can think, act and make changes faster than any human. And with healthcare generating more than 30% of the world’s data, the industry has, for better or worse, become the ultimate proving ground for AI, from all of the good it can support to all of the threats that it amplifies.
AI is being woven into diagnostics, scheduling, documentation and the overarching integration and interoperability plans that make healthcare
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The Unbreakable Web: Building the 2026 Hybrid Network Stack for AI-Driven Care
Artificial intelligence (AI) and the Internet of Things (IoT) are transforming healthcare at a pace that few could have predicted. What once were experimental use cases, predictive diagnostics, real-time patient monitoring, and AI-assisted surgeries are now entering everyday clinical practice. Yet there is one foundational element without which none of this progress can endure: the network infrastructure that connects it all.
In this new era, where every heartbeat, every pixel of a
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Mastering the EHR Learning Curve: 2026 Strategies for IT Competency
Professionals across public, acute, and behavioral health rely on electronic health record (EHR) software to support patient care and documentation every day. Entering diagnoses, care plans, and administrative information supports the care continuum, and in-house technology teams help to make this as seamless as possible.
Each new system and wave of advancements requires a learning curve. Examine how IT can navigate a new EHR, and use that knowledge to support clinical end users.
Make IT
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From Genes to Hackers: The Hidden Cybersecurity Risks in Life Sciences
Getting a new credit card number is relatively easy, but you can't get a new genome.
In October 2023, 23andMe experienced a data breach resulting from a credential stuffing attack. In this cyberattack, hackers exploit reused usernames and passwords obtained from previous data leaks to gain unauthorized access to user accounts. Initially, approximately 14,000 accounts were compromised. It exposed the sensitive personal and genetic data of about 5.5 million users and an additional 1.4
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