A critical aspect of any pharma/life sciences commercialization strategy is to develop and deploy effective and meaningful ways to engage, inform and build trust with healthcare providers (HCPs). A brand can best meet its clinical and commercial objectives throughout its lifecycle by offering a well-orchestrated mix of information and resources in different digital and in-person formats that HCPs can easily access.
As with any multifaceted marketing and commercialization strategy, brand
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Life Sciences | News, Analysis, Insights - HIT Consultant
ixlayer Launches At-Home CBC Testing for Direct-to-Patient Biopharma Programs
What You Should Know:
- xlayer, the leading cloud-based platform powering an end-to-end direct-to-patient (DTP) healthcare experience, announced availability of a Complete Blood Count (CBC) test with at-home sample collection. This move supports biopharma partners who want to accelerate virtual care and reduce barriers to care for patients.
- Available through ixEngage, ixlayer’s DTP biopharma solution, biopharma companies can develop programs to include a CBC test,
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Ontada Transforms Unstructured Oncology Data with Microsoft Azure AI
What You Should Know:
- Ontada, a McKesson business specializing in oncology real-world data and evidence, has formed a strategic partnership with Microsoft to leverage the power of Azure AI in transforming cancer care.
- The partnership will harness the capabilities of Azure OpenAI Service to efficiently process vast amounts of unstructured oncology data, unlocking valuable insights and ultimately improving patient outcomes.
The Challenge of Unstructured Data in
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Phenomix Sciences, InformedDNA Integrate to Advance Genetics-Driven Obesity Care
What You Should Know:
- Phenomix Sciences, a precision medicine biotechnology company that brings data intelligence to the treatment of obesity, announces a new partnership to advance precision medicine in obesity with InformedDNA, the nation’s leading applied genomics solutions company.
- The collaboration integrates Phenomix’s MyPhenomeTM genetic obesity test with InformedDNA’s DNAimpactTM precision health platform, broadening access to genetics-based weight management care for
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Honeywell, Salesforce Partner to Improve Outcomes in Life Sciences
What You Should Know:
- Honeywell (Nasdaq: HON) today announced the expansion of its strategic partnership with Salesforce, Inc. to deliver a comprehensive platform of software solutions for the life sciences industry.
- The platform—which includes Honeywell’s TrackWise Quality, Salesforce Life Sciences Cloud, Agentforce, and other solutions—will help pharmaceutical and medical technology companies deliver critical medications and healthcare devices to patients more quickly, safely, and
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Myriad Genetics, Flatiron Health Integrates Genetic Testing into OncoEMR
What You Should Know:
- Myriad Genetics, a leader in genetic testing and precision medicine, has announced a collaboration with Flatiron Health, a healthcare technology company focused on oncology solutions, to integrate Myriad's MyRisk® Hereditary Cancer Test into Flatiron's OncoEMR® platform.
- This integration will streamline the process of ordering and reviewing genetic testing results for clinicians within Flatiron's network of community-based cancer care providers.
Improving
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Best Practices for Conquering Data Management Challenges in the Pharma Industry
Managing data effectively can be challenging in any context. But it's especially difficult in an industry like pharmaceuticals, due both to the sensitivity of the data and the severity of consequences that result from data management mistakes.
What can pharma companies do to implement an effective data management strategy? There are no simple answers, but as I explain below, there are best practices that can help optimize the way pharmaceutical businesses collect, integrate, analyze and store
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Cytovale Secures $100M to Expand Commercialization of FDA-Cleared Sepsis Test
What You Should Know:
- Cytovale, a medical diagnostics company revolutionizing early disease detection secures $100M in Series D funding round led by Sands Capital with participation from new investor Canada Pension Plan Investment Board (CPP Investments) and existing investors.
- The investment will fuel the expansion of Cytovale's innovative sepsis diagnostic, IntelliSep, to more hospital emergency departments (EDs) and health systems nationwide.
IntelliSep:
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IQIVIA Launches GenAI Assistant for Life Sciences
What You Should Know:
- IQVIA (NYSE:IQV), a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries, today introduces IQVIA AI Assistant, a generative AI technology that enables a step-change enhancement in how life science customers receive timely and powerful insights.
- IQVIA AI Assistant is a user-friendly, conversational text interface that provides immediate and intuitive analytic
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Leveraging Technology to Improve Pharmaceutical Oversight and Patient Safety
In a time when healthcare is always changing, the pharmaceutical sector is under more pressure to ensure patient safety while maintaining compliance with stringent regulatory standards. As the complexity of pharmaceutical delivery rises, technology has become ever more crucial in tracking and safeguarding pharmacological products.
One especially remarkable development in this area is PharmaWatch, a real-time tracking system that enhances pharmaceutical control and enables healthcare
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