What You Should Know
- Ouma Health officially launched Ouma Connect, introducing an invitation-only partner portal built specifically for surrogacy and reproductive-services agencies.
- Circle Surrogacy, one of the nation’s largest and oldest surrogacy agencies with more than 30 years of operational history and over 4,000 births, serves as the flagship agency partner on the platform.
- The platform addresses an operational blind spot by giving surrogacy agencies direct visibility into gestational carrier medical clearances that take place inside a maternal-fetal medicine (MFM) practice.
- Agency coordinators can track every candidate on a centralized status board that details the candidate’s current stage, days spent in that phase, and upcoming clinical appointments.
Real-Time Pipeline Telemetry: Replacing the Inbox with Status Boards
Unlike standard healthcare communication models that lean heavily on disparate emails, unsecured messaging, or legacy faxing, Ouma Connect functions as a specialized workflow management dashboard purpose-built for the regulatory and operational intricacies of high-risk obstetrical clearance:
- Centralized Pipeline Telemetry: Agency caseworkers manage every referred candidate on a unified board, displaying each candidate’s exact review phase, cumulative days spent in that stage, and upcoming telemedicine consultation dates.
- Proactive Blocker Identification: When a clearance stalls due to missing historical labor-and-delivery records, operative reports, or outside lab panels, the portal highlights specific action items for agency staff, cutting down administrative turnaround latency.
- Instant Clearance Letter Delivery: The moment an Ouma MFM physician approves a candidate and signs the formal clearance letter, the report is generated immediately on the agency’s secure portal page, bypassing clerical delays.
- Context-Bound In-Thread Communications: General status emails are replaced with referral-specific messaging threads, linking candidate-specific questions, revision requests, and clinical updates directly to the underlying medical chart.
- Intended-Parent Status Links: To address agency coordinator time spent answering routine status inquiries, coordinators can generate secure, private tracking links for intended parents, offering read-only visibility into milestone progress without compromising sensitive clinical protected health information.
Dr. Sina Haeri, MD, MHSA, co-founder and CEO of Ouma Health, emphasized the structural rationale: “Medical clearance is the one step in screening a carrier that happens somewhere the agency can’t see. Connect opens it up: where each candidate stands, what’s booked next, and the letter the moment we release it. That’s how a medical practice should work with the agencies that trust it with their candidates.”
