What You Should Know:
– Berry Fertility, a patient-management platform for IVF, IUI, embryo transfer, and egg freezing, today announced the launch of its AI-powered Smart Compose tool.
– The solution brings agentic AI directly to fertility care, streamlining patient communications and empowering clinical staff to deliver more personalized and efficient support.
Addressing the Communication Burden in Fertility Care
In today’s fast-paced healthcare environment, fertility nurses and doctors often face significant challenges in managing patient inquiries. The current reality requires them to navigate disparate systems and sift through scattered data to gain a complete understanding of a patient’s history and current status. This time-consuming burden diverts their focus from the core mission: providing excellent, empathetic, and personalized patient care. Smart Compose aims to alleviate this pressure by intelligently assisting with communication tasks.
Agentic AI Built for Seamless Clinical Workflows
Smart Compose is engineered to integrate effortlessly into existing clinical workflows and Electronic Medical Records (EMRs). Its design prioritizes supporting care teams without disrupting their day-to-day operations. The agentic system intelligently pulls relevant chart details, meticulously reviews patient messages, and references historical interactions to generate a draft message. This draft is then presented to clinical staff for review and modification, ensuring that every decision and clinical judgment remains 100% human-led.
Operating on a “human-in-the-loop” approach, Smart Compose guarantees that staff retain full control, with the ability to review, edit, or discard any generated draft before it is sent to patients. This collaborative model empowers clinicians to work more efficiently, while critically preserving the empathy, nuance, and personal connection that are fundamental to high-quality fertility care.
Purpose-Built for Fertility, Customizable for Every Provider
Unlike generic AI communication tools, Smart Compose is purpose-built and highly specialized for the unique demands of fertility clinics and their care teams. It leverages proprietary, meticulously vetted fertility content and an extensive medication database developed by Berry Fertility, ensuring accuracy and relevance.
Furthermore, Smart Compose is fully customizable to each clinic’s specific workflows. Berry Fertility actively builds unique, provider-specific agents for every implementation, tailoring the system to individual needs. Beyond seamless EMR integration, the tool can incorporate staff names, clinic locations, preferred medication protocols, appointment calendars, and even clinic-specific educational materials, ensuring the most accurate and relevant information is always conveyed.
A critical design principle of Smart Compose is data isolation. While the system can understand patient data through workflow integrations, no AI models are ever trained on patient data. This commitment ensures that proprietary workflows remain secure and are never shared or used to improve other systems. The result is innovative conversational technology that operates with safeguarded, secure guardrails, prioritizing patient privacy and data integrity.
