• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Freshpaint Launches Ad Performance for Healthcare Marketers

by Syed Hamza Sohail 02/03/2025 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

What You Should Know:

–  Freshpaint, the creator of the Healthcare Privacy Platform, today announced the launch of Ad Performance, connecting ad platform data with real appointment outcomes to provide full visibility into the patient’s journey all while protecting patient privacy. Healthcare marketers can now execute data-driven strategies in a privacy-first way. 

– Healthcare data is notoriously fragmented, with patient information spread across disconnected systems designed for different purposes. This fragmentation makes it difficult to link digital advertising performance to critical outcomes like booked appointments, attended visits, and generated revenue. In addition, privacy regulations like HIPAA and legal challenges restrict access to the data that fuels optimization in other industries. Without a clear connection between marketing efforts and key patient actions, like booking or attending an appointment, healthcare marketers struggle to calculate customer acquisition cost (CAC) or optimize it effectively. 

Freshpaint Ad Performance: Optimizing Healthcare Marketing with Data-Driven Insights

Freshpaint Ad Performance empowers healthcare marketers with real-time customer acquisition cost (CAC) insightsby service line and Google Ads campaign, enabling precise budget reallocation for maximum ROI. With built-in compliance, the platform ensures secure patient data handling, allowing marketers to focus on scaling high-ROI service lines.

Key Features of Freshpaint Ad Performance

  • Enhanced Google Ad Performance – Utilizes real appointment data to drive advanced bidding strategies like tROAS, maximizing returns on Google Ads spend, with support for additional ad platforms on the horizon.
  • Real Appointment Data for Actionable ROI – Tracks booked and attended patient appointments, providing a clear, data-backed view of service line profitability.
  • Comprehensive Patient Journey Insights – Maps the entire patient journey, from ad click to in-office visit, offering valuable CAC and ROI visibility across all service lines.
  • Optimized Marketing Budgets – Delivers privacy-compliant ROI data to quantify campaign impact, secure budget increases, and establish marketing as a strategic growth driver.

By integrating privacy-first analytics with advanced marketing insights, Freshpaint Ad Performance equips healthcare organizations with the tools to refine strategies, maximize ad efficiency, and drive sustainable growth.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Insights

Digital Health Funding Q3 2025: Choppy Undercurrents Beneath a Steady Surface

Featured Interview

ConcertAI VP Shares View on AI Hallucinations and the Fabricated Data Crisis in Scientific Publishing

Most-Read

Cleveland Clinic and Khosla Ventures Form Strategic Alliance to Accelerate Healthcare Innovation

Cleveland Clinic and Khosla Ventures Form Strategic Alliance to Accelerate Healthcare Innovation

Northwell Health Selects to Deploy Abridge’s Ambient AI Across 28 Hospitals

Northwell Health to Deploy Abridge’s Ambient AI Across 28 Hospitals

Omada Health Launches "Nutritional Intelligence" with AI Agent OmadaSpark

Omada Health Launches AI-Powered Meal Map to Transform Nutrition for Cardiometabolic Patients

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

Qualtrics Acquires Press Ganey Forsta for $6.75B to Create the Most Comprehensive AI Experience Platform

Qualtrics Acquires Press Ganey Forsta for $6.75B to Create the Most Comprehensive AI Experience Platform

Pfizer and Trump Administration Announce Landmark Agreement to Lower Drug Costs

Pfizer and Trump Administration Announce Landmark Agreement to Lower Drug Costs

KLAS Report: Epic's Native Ambient Speech Tool Reshapes Customer AI Strategies

KLAS Report: Epic’s Native Ambient Speech Tool Reshapes Customer AI Strategies

Epic Unveils MyChart Central and New APIs to Advance Interoperability at Open@Epic

Epic Outlines Roadmap for Next-Generation Data Sharing at Open@Epic

Epic Launches Comet: A New AI Platform to Predict Patient Health Journeys

Epic Launches Comet: A New AI Platform to Predict Patient Health Journeys

RevSpring to Acquire Kyruus Health, Creating a Unified Patient Experience

RevSpring to Acquire Kyruus Health, Creating a Unified Patient Experience

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |