What You Should Know:
– Lushi, a new women-led fertility startup, is transforming American women’s IVF and conception experience.
– Launching in December 2024, Lushi offers personalized treatments, clinics, and wellness platforms tailored to the unique needs of women facing fertility challenges.
Addressing the Growing Need for Fertility Support
Millions of women in the U.S. struggle with infertility, often navigating an antiquated and male-dominated healthcare system. Lushi aims to address this gap by providing accessible, supportive, and empowering solutions for women on their fertility journey. Starting December 10th, women can use Lushi to hire injection specialists to administer fertility shots, use remote monitoring to support them throughout and give them access to ‘My Fertility Plan,’ a 12-week personalized guide that includes a nutrition plan, step-by-step instructions for egg freezing, and a post-treatment weight loss plan. Lushi offers at-home injection specialists in New York, Los Angeles, Austin, Chicago, and Boston.
Expanding Services in 2025
Lushi plans to further enhance its offerings in 2025 with:
- Fertility Wellness Pop-Up Spas: Provides a calming environment with on-site injections, fertility-optimizing mocktails, and yoga sessions.
- Flagship Injection Bar: Offers a dedicated space for comfortable and convenient fertility injections.
- Mental Health Support: Integrates mental health services to address the emotional challenges of fertility treatment.
“There is a fertility crisis in this country that translates into a very personal question for millions of American women every day,” said Lushi CEO, Founder, and Point72 alum, Jessica Schaefer.
“We believe every woman should have the option to build a family when they want to, but the hoops women have to jump through to have a child are not only a burden, but dehumanizing. Lushi – a company led by women like me, someone with first-hand knowledge of this — is going to help solve that problem by making it more humane and easier.”
