What You Should Know:
– WebMD Ignite, a full-service growth partner for healthcare organizations, announced today two new high-performance solutions designed to supercharge healthcare provider (HCP) growth: Ignite Provider Suite Analytics Module and Referral Growth Targeting.
– The new solutions build on WebMD Ignite’s set of HCP applications that include robust analytics, targeting capabilities, omnichannel activation services, and referral-lift measurement, creating the healthcare industry’s most comprehensive offering.
WebMD Ignite: Enhancing Healthcare Marketing with Advanced Analytics and Targeting Solutions
Hospitals and health systems face significant revenue pressures, making the control and improvement of patient leakage a critical strategy for closing financial gaps. WebMD Ignite assists healthcare organizations in addressing these challenges by enabling them to reach unique audience segments down to the NPI level. By combining powerful referral analytics and referral-lift measurement tools with omnichannel targeting and programmatic capabilities, WebMD Ignite provides healthcare marketers with actionable intelligence to create campaigns based on deep insights that enhance network integrity.
New Solutions to Strengthen Referral Growth
WebMD Ignite has introduced two new solutions to bolster its comprehensive referral-growth offerings:
Ignite Provider Suite Analytics Module:
– A robust data and analytics platform designed for marketing and business intelligence teams.
– Analyzes referral patterns to identify growth opportunities for specific providers and service lines.
– Transforms rich claims data into actionable analytics.
– Answers critical market questions, such as provider referral loyalty and competitive footprint.
– Supplies actionable intelligence for creating provider engagement strategies.
Referral Growth Targeting:
– Helps healthcare organizations target the right provider at the right time to enhance relationships and increase referral volume.
– Utilizes a sophisticated provider audience model to identify providers with a high propensity to refer to specific service lines.
– Leverages first- and third-party data, including verified Medscape members and WebMD Ignite’s in-house demand-side platform (DSP).
– Integrates seamlessly with the strategic roadmap provided by the Provider Suite Analytics Module.
– Features geo-targeting capabilities to optimize referral campaigns.
Expanding Capabilities and Market Reach
WebMD Ignite now collaborates with 95 percent of the top 40 health systems in the U.S., offering extensive support for various healthcare organizations. These solutions are designed to create seamless health experiences that engage patients, optimize outcomes, and build lifetime value. The recent enhancement of WebMD Ignite follows WebMD Corp’s acquisition of Healthwise’s operating assets, significantly expanding the company’s content, technology, data, and AI capabilities.
With these advancements, WebMD Ignite continues to lead the way in healthcare marketing, providing tools and insights that drive strategic growth and improve the financial health of hospitals and health systems.
