What You Should Know:
– Grand Rounds Health and Doctor On Demand, the leader in integrated virtual care and navigation, today announced a solution designed to help remove barriers to care for the Black community. Developed using insights from an innovation coalition of Global and Fortune 500 companies, the product will be the first dedicated care concierge and healthcare navigation platform focused on improving the healthcare experience and advancing health equity for Black Americans. The Black Community Innovation Coalition is comprised of EHIR members Accenture, Best Buy, Genentech, Medtronic, State Farm, Target, and Walmart.
– The Black Community Innovation Coalition will work closely together to inform the product through a combination of targeted market research studies, employee-led focus groups, population health analyses, and product design workshops. The Coalition’s early exploration in this area has already identified potential zones of impact including maternal-fetal health, cardiometabolic disease, primary care access, behavioral health, and more. These insights will help further tailor the robust care navigation, physician quality, and coordinated care support that Grand Rounds Health and Doctor On Demand deliver to members.
– The program’s focus groups will provide a deeper understanding of the local access and care challenges for national employers than what is available on the market today. The Included Health coalition work will culminate with the full market launch of the product designed for the Black community in early 2022.
“Health disparities in the Black community have been a known problem for decades, and the COVID-19 pandemic further exacerbated the inequities around access and advocacy that have been driven by a pattern of structural and interpersonal discrimination. The time is now to deliver solutions that drive meaningful change,” said Dr. Ian Tong, Chief Medical Officer of Grand Rounds Health and Doctor On Demand and executive leader of the Coalition. “We are proud to have built the capabilities to help under-resourced populations over the past decade into a solution tailored for Black Americans. The community has long deserved resources that provide agency over care direction, advocacy, and access to improve trust, care experiences, and outcomes.”
