• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

OODA Health Promotes Co-Founder/President Seth Cohen to CEO

by Jasmine Pennic 01/08/2020 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print
OODA Health Promotes Co-Founder/President Seth Cohen to CEO
Seth Cohen, CEO and Co-Founder of OODA Health

– OODA Health announces that its Board of Directors has promoted co-founder and President Seth Cohen to CEO

– Former CEO and OODA Health Co-Founder Giovanni Colella, M.D., will now serve as Executive Chairman and support Cohen and the Board when it comes to the overall strategy and serving OODA Health’s ecosystem of partners and customers.

OODA Health, a healthcare technology company focused on empowering patients, providers, and payers with real-time healthcare interactions, today announced that its Board of Directors has promoted Seth Cohen to Chief Executive Officer. Cohen, OODA Health Co-Founder, has been President of the company since its inception in January 2018 and is also a member of its Board of Directors. Former CEO and OODA Co-Founder Giovanni Colella, M.D., now assumes the role of Executive Chairman. He will focus his time on supporting Cohen and the Board on overall company strategy and, together with Cohen, will continue to work closely with OODA’s extensive ecosystem of partners and customers.

In his role as OODA Health’s President, Cohen has led all the core functions including product, engineering, and commercial go-to-market. Previously, Cohen served as the Vice President of Sales and Alliances for Castlight Health, where he led the team responsible for market partnerships and key national accounts. He was one of the earliest employees at Castlight, helping to drive rapid growth and a successful IPO. He is currently a member of Castlight’s Board of Directors

Seth Cohen Bio/Background

Prior to OODA Health, Seth served as the Vice President of Sales and Alliances for Castlight Health. At Castlight, Seth led the team responsible for market partnerships and key national accounts. Seth was one of the earliest employees at Castlight and served on the leadership team. Seth is currently a member of Castlight’s board of directors. Prior to Castlight, Seth was a management consultant at McKinsey & Company. At McKinsey, Seth was a member of the Healthcare Payer and Provider Practice and a founding member of McKinsey’s Center for Healthcare Reform.

Seth earned an MBA from Harvard Business School as a Baker Scholar and an MPA from Harvard Kennedy School. Seth completed his undergraduate studies at Stanford University as a Phi Beta Kappa.

“I co-founded OODA Health because I believe that our exceptional team and vision for payment transformation is well suited to the challenges in healthcare today. I’m honored to be appointed Chief Executive Officer and lead our company at this important time,” said Seth Cohen, CEO and Co-Founder, OODA Health. “There’s a tremendous opportunity ahead to empower true collaboration between payers and providers that significantly improves the patient experience and reduces administrative friction. I’d like to thank my co-founder, Giovanni Colella, for being a tremendous partner over the past decade at two incredible companies.”

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

2026 Predictions & Trends

Healthcare 2026 Forecast: Executives on AI Survival, Financial Reckoning, and the End of Point Solutions

2026 Healthcare Executive Predictions: Why the AI “Pilot Era” Is Officially Over

Most-Read

KLAS Report: Why Hospitals Are Choosing Efficiency Over 'Agentic' AI Hype in 2025

KLAS Report: Why Hospitals Are Choosing Efficiency Over ‘Agentic’ AI Hype in 2025

Advanced Primary Care 2026: Top 6 Investments for Health Systems According to Harvard Medical School

Advanced Primary Care 2026: Top 6 Investments for Health Systems According to Harvard Medical School

AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?

AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?

Kristen Hartsell, VP of Clinical Services, RedSail Technologies

The Pharmacy Closures Crisis: How Independent Pharmacies Are Fixing Pharmacy Deserts

HHS Launches 'OneHHS' AI Strategy to Integrate AI Across CDC, CMS, and FDA for Efficiency and Public Trust

HHS Launches ‘OneHHS’ AI Strategy to Integrate AI Across CDC, CMS, and FDA for Efficiency and Public Trust

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

The VBC Paradox: Why Hospitals Are Doubling Down on Value-Based Care While Revenue at Risk Lags

The VBC Paradox: Why Hospitals Are Doubling Down on Value-Based Care While Revenue at Risk Lags

Tebra Secures $250M to Challenge Legacy EHRs with AI-Powered Automation

Tebra Secures $250M to Challenge Legacy EHRs with AI-Powered Automation

AstraZeneca Selects Salesforce Agentforce Life Sciences to Deploy AI-Powered Global Customer Engagement

AstraZeneca Selects Salesforce Agentforce Life Sciences to Deploy AI-Powered Global Customer Engagement

Aidoc Partners with NVIDIA MONAI to Scale Open-Source Clinical AI

Aidoc Partners with NVIDIA MONAI to Scale Open-Source Clinical AI

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |