• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

UnitedHealth Launches New Bundled Payment Program for Maternity Care

by Jasmine Pennic 05/09/2019 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print
UnitedHealth Launches New Bundled Payment Program for Maternity Care

New bundled payment program has launched with care providers in New Jersey and Texas, with plans to expand to as many as 20 care provider groups by year-end 2019

UnitedHealthcare, a UnitedHealth Group, today introduced a new bundled payment program for maternity care to help support the well-being of moms and babies before and after delivery by closing gaps in care and encouraging healthy, full-term pregnancies. The new bundled payment program will help close gaps in care and encourage healthy, full-term pregnancies, supporting moms’ and babies’ health and reducing risks of complications before and after delivery.

Bundled Payment Method

The bundled payment method reimburses a care provider or hospital for a defined episode of care (EOC), such as prenatal, delivery and postpartum services, under a single fee or payment. This is a shift away from the common fee-for-service structure in which a care provider is paid for each treatment, appointment or test, generating multiple claims within a single, broader episode of care. Bundled payment methods reward care providers for value over volume, helping align incentives and linking reimbursement to the delivery of coordinated, efficient care.

Bundled Payment Program for Maternity Care Overview

The new bundled payment program for maternity care has already launched with two healthcare providers, Lifeline Medical Associates in New Jersey and Privia Medical Group – Gulf Coast in Texas, to help encourage more coordinated care and better health outcomes for expectant mothers enrolled in UnitedHealthcare employer-sponsored health plans. By year-end 2019, UnitedHealthcare will expand the bundled payment program to as many as 20 care provider groups, including ones affiliated with the U.S. Women’s Health Alliance, a national organization of leading health care practices. Mothers enrolled in UnitedHealthcare employer-sponsored plans will have access to the program at no additional cost.

New Payment Model Builds on UHC’s Existing Matnernity Program

The payment model builds on the UnitedHealthcare Maternity program, which has helped women by contributing to fewer non-medically indicated cesarean (C-section) deliveries, reduced both pre-delivery hospital admissions and the average length of stay in the neonatal intensive care unit (NICU), and decreased other delivery and newborn-related costs.

The C-section rate for low-risk pregnancies among women enrolled in UnitedHealthcare’s employer-sponsored health plans in 2018 was 18 percent,1 lower than the 23.9 percent target set by the federal government. Approximately one-third of babies nationwide are born via C-section, according to the Centers for Disease Control and Prevention (CDC). Studies have shown that early, non-medically indicated C-sections are linked to a higher risk of complications, including infection, hemorrhage or blood clots, and admission to the NICU.

The UnitedHealthcare Healthy Pregnancy mobile app and Maternity program provides expectant women with personalized content and 24/7 nurse support. Nurses can coordinate care, help with the management of chronic conditions, and connect pregnant women with behavioral health care teams for emotional and mental health support. These resources are provided in collaboration with Optum, UnitedHealth Group’s health services business. Employers can offer these resources to their employees at no additional cost as part of their benefit plan

UnitedHealthcare’s Commitment to Value-based Care

The maternity care bundled payment program is part of UnitedHealthcare’s ongoing commitment to value-based care. By the end of 2020, the company expects to have $75 billion in care provider reimbursements tied to value-based arrangements annually, which support the health of UnitedHealthcare plan participants at no additional charge.

Why It Matters

“These resources can help improve access to quality, coordinated care, offering important support to women and families before, during and after delivery,” said Janice Huckaby, M.D., who leads UnitedHealthcare’s women’s health initiatives as a senior vice present and regional chief medical officer. “Value-based care programs such as this help improve clinical quality, patient safety and satisfaction, and care coordination among physicians, with the goal of reducing costs.”   

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tagged With: Behavioral Health, Care Coordination, care teams, Episode of Care, medical group, Mental Health, Optum, patient safety, physicians, risk, UnitedHealthcare, value-based arrangements, Value-Based Care

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Insights

Digital Health Funding Q3 2025: Choppy Undercurrents Beneath a Steady Surface

Featured Interview

ConcertAI VP Shares View on AI Hallucinations and the Fabricated Data Crisis in Scientific Publishing

Most-Read

Qualtrics Acquires Press Ganey Forsta for $6.75B to Create the Most Comprehensive AI Experience Platform

Qualtrics Acquires Press Ganey Forsta for $6.75B to Create the Most Comprehensive AI Experience Platform

Pfizer and Trump Administration Announce Landmark Agreement to Lower Drug Costs

Pfizer and Trump Administration Announce Landmark Agreement to Lower Drug Costs

KLAS Report: Epic's Native Ambient Speech Tool Reshapes Customer AI Strategies

KLAS Report: Epic’s Native Ambient Speech Tool Reshapes Customer AI Strategies

Epic Unveils MyChart Central and New APIs to Advance Interoperability at Open@Epic

Epic Outlines Roadmap for Next-Generation Data Sharing at Open@Epic

Epic Launches Comet: A New AI Platform to Predict Patient Health Journeys

Epic Launches Comet: A New AI Platform to Predict Patient Health Journeys

RevSpring to Acquire Kyruus Health, Creating a Unified Patient Experience

RevSpring to Acquire Kyruus Health, Creating a Unified Patient Experience

Oracle Confirms Layoffs in Kansas City

Oracle Confirms Layoffs in Kansas City

Philips Future Health Index 2025: AI and Digital Tech Can Help Solve Cardiac Care Crisis

Philips Future Health Index 2025: AI and Digital Tech Can Help Solve Cardiac Care Crisis

Optain Health Secures $26M to Advance AI-Powered Retinal Screening

Optain Health Secures $26M for AI-Powered Retinal Screening

Sutter Health and Epic Launch "Sutter Sync" to Optimize Remote Chronic Care

Sutter Health and Epic Launch “Sutter Sync” to Optimize Remote Chronic Care

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Submit An Op-Ed
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |