What You Should Know
- The Milestone: Midi Health has raised a $100M Series D, propelling its valuation over $1 billion. This “unicorn” status marks a pivotal moment for the women’s health sector, which has historically been underfunded.
- The Pivot: While founded on menopause care, Midi is using this capital to expand into “lifelong care,” addressing gaps in cardiology, obesity, and longevity for women.
- The Scale: The platform now serves 25,000 patients per week and covers 45 million women via insurance. To manage this volume, Midi is deploying an AI engine to automate chart analysis and clinical decision support.
From Point Solution to Platform
The most significant aspect of this announcement is not just the valuation, but the scope. Midi is transitioning from a “menopause company” to a “lifelong care platform.”
The economic drivers for this are clear. Two million U.S. women enter menopause annually, and untreated symptoms cost the economy an estimated $25B a year. However, the health issues don’t stop at hot flashes. Midi is expanding its clinical remit to include cardiology, obesity, autoimmune survivorship, and longevity.
By capturing the patient during perimenopause and retaining them through complex chronic care management, Midi is building a “longitudinal” relationship—the holy grail of digital health retention.
AI at the Speed of 25,000 Visits a Week
Scaling a specialist medical practice to a national level usually breaks the operational model. Midi is currently seeing more than 25,000 patients per week. To handle this volume without burning out clinicians, the company is leaning heavily on AI.
Midi’s proprietary AI engine is being used to:
- Personalize Care: AI-powered chart analysis tailors the patient journey before the doctor even joins the video call.
- Streamline Operations: Automating triage and documentation to reduce the “pajama time” (after-hours charting) for providers.
- Refine Protocols: Mining one of the industry’s largest datasets on midlife women to fuel research and improve outcomes.
Appoints Jason Wheeler as CFO
To manage this hyper-growth, Midi is importing executive talent from the tech elite. The company announced the hiring of Jason Wheeler as CFO—a veteran with leadership roles at Tesla and Google. Alongside new CMO Melissa Waters (ex-Meta/Lyft) and CCO Matt Cook, the executive bench is being fortified for a potential IPO path.
“This is validation for the movement we’re leading,” said Joanna Strober, co-founder and CEO of Midi Health. “Women’s health has been treated like an afterthought for too long.”
