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Transact + CBORD Rebrands to Illumia: Greg Brown Appointed as New CEO

by Healthcare Executive Hires 12/03/2025 Leave a Comment

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Greg Brown,CEO at Illumia

What You Should Know: 

– Transact + CBORD, following their merger in 2024, will officially rebrand as Illumia in March 2026, creating a unified technology partner for healthcare, senior living, and higher education institutions.

– To lead this strategic consolidation, the company has appointed Greg Brown, former CEO of Udemy, as its new Chief Executive Officer. Brown’s mandate is to leverage his expertise in scaling SaaS businesses and integrating AI to transform mission-critical operations across dining, access, payments, and patient care workflows.

Roper Technologies Unifies Transact and CBORD Under New Brand, Illumia

The culmination of a major strategic integration following Roper Technologies’ acquisition of Transact Campus in August 2024 has arrived: the merged entity of Transact + CBORD will officially rebrand as Illumia in March 2026. This change is far more than cosmetic; it signifies the consolidation of formerly separate technology platforms and teams under a single, shared innovation strategy designed to dominate the integrated campus and institutional technology space.

The name Illumia reflects the company’s commitment to “bringing clarity, intelligence, and innovation to every experience it powers,” focusing on elevating the “moments that matter” within its customer environments.

Greg Brown: The AI and SaaS Veteran Appointed as CEO

To shepherd this newly unified entity, the company has named Greg Brown as Chief Executive Officer, effective January 5, 2026. Brown is a seasoned SaaS leader with over 25 years of experience guiding technology companies through hypergrowth.

Brown’s resume speaks directly to the dual-market strategy of Illumia:

  • AI and Enterprise Scale: As the former CEO of Udemy, he led the company’s evolution into a $750M+ enterprise learning platform and advanced its AI strategy by integrating generative AI across its learning products.
  • SaaS Leadership: He previously served as CEO of Reflektive and held senior leadership roles at Blackhawk Network, Achievers (where he grew revenue from $27 million to over $100 million), and WebEx.

“Greg’s deep commitment to customer success, combined with his track record of scaling SaaS businesses and driving operational excellence, makes him the ideal leader for this next chapter,” said Harold Flynn, Group Executive at Roper Technologies.

The Healthcare Imperative: Integrated Mission-Critical Systems

The integration of Transact (a leader in innovative payment and campus ID solutions) and CBORD (a leading provider of foodservice, security, and commerce platforms) positions Illumia at the heart of mission-critical institutional operations.

In healthcare and senior living, CBORD’s solutions manage the complex requirements of patient nutrition—including menu planning, nutritional analysis, inventory control, and safe, compliant meal service for over 10,000 organizations globally. These systems are integral to patient safety and satisfaction.

Brown recognized the unique opportunity: “Illumia sits at the intersection of mission-critical operations and meaningful human experiences—dining halls, campus access, patient care, tuition payments; moments that shape how people feel about the brands they’re part of”. His experience with AI integration at Udemy suggests a clear pathway for applying generative AI to streamline complex healthcare foodservice workflows, inventory, and personalized patient experiences—the kind of strategic automation that promises both financial and operational ROI.

The unification under Illumia will enable the combined teams to deliver a truly integrated technology ecosystem, enhancing operational efficiency and overall experiences across diverse institutional environments. The new brand visual identity will be formally unveiled at the company’s annual conference in Nashville in March 2026.

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