What You Should Know:
– WellTheory, the leading whole-person care platform for autoimmune disease, today announced a partnership with Instacart (NASDAQ: CART), the leading grocery technology company in North America, to address a critical gap in autoimmune care: access to nutritious, anti-inflammatory foods.
– The collaboration integrates Instacart Health Fresh Funds into WellTheory’s evidence-based care model, empowering members to purchase clinically recommended groceries to support healing and improve outcomes.
Closing The Gap for Autoimmune Patients
Autoimmune patients often struggle to access foods that support their healing—facing barriers such as affordability, availability, and the daily challenge of translating nutrition advice into practical meal planning. A new partnership between WellTheory and Instacart aims to close this gap, advancing WellTheory’s mission to deliver whole-person, root-cause care that extends beyond the limits of traditional healthcare.
Through Instacart Health Fresh Funds, approximately 300,000 individuals in WellTheory’s network will now receive grocery stipends that can be redeemed for clinically recommended foods from their preferred local grocers. Instacart’s reach extends to more than 98% of U.S. households, including 95% of those in food deserts and 98% of households enrolled in SNAP, ensuring broad, stigma-free access to healthy food options and empowering patients to integrate nutrition into their daily routines.
“Nutrition is at the core of WellTheory’s mission to reverse the autoimmune epidemic, yet patients face real obstacles in translating clinical nutrition guidance into their daily lives,” said Claire Rudolph, Co-Founder and Head of Product at WellTheory. “Our partnership with Instacart removes these barriers, making it easier for our members to follow evidence-based dietary protocols and truly nourish their healing journeys.”
Unlike conventional models focused on managing symptoms, WellTheory’s proprietary care program targets the underlying causes of autoimmunity through nutrition, lifestyle modification, and sustained one-on-one support from registered dietitians and board-certified health coaches.
By integrating Instacart’s platform, Fresh Funds helps transform nutritional guidance into actionable daily choices, improving symptom management, enhancing quality of life, and reducing healthcare costs. The initiative builds on WellTheory’s demonstrated success in improving autoimmune outcomes through its food-first approach, as outlined in its latest impact report. WellTheory continues to expand its reach by partnering with leading employers and health plans such as Maven Clinic and Sentara to provide scalable, virtual autoimmune care that meets patients where they are.
