What You Should Know:
– Fay, a dietitian platform, has become the first nutrition care service to join Amazon’s Health Benefits Connector.
– The strategic collaboration allows eligible Amazon customers to easily find and enroll in Fay’s personalized, insurance-covered nutrition care while browsing for wellness and nutrition services. Fay intelligently matches individuals with a registered dietitian based on their health goals, history, and insurance eligibility.
Unlocking Affordable Access to Nutrition Care
A growing problem in the U.S. is that nearly one in four adults are unaware of the health benefits available to them through their employer or insurer. Amazon’s Health Benefits Connector was created to solve this issue. Fay has unlocked access to affordable nutrition care with AI-powered tools that help dietitians seamlessly accept insurance. By joining forces, Fay and Amazon are making it easier for consumers to move from discovering their benefits to receiving high-quality care.
Making Prevention the Default in Healthcare
Fay’s co-founder and CEO, Sammy Faycurry, believes that nutrition is “the single most underutilized lever in preventing chronic disease”. He stated that by joining Amazon’s platform, Fay can deliver AI-powered, insurance-backed preventative care at an unprecedented scale. “This partnership is a major step toward making prevention the default in healthcare,” he said.
Once enrolled, users get ongoing access to tailored nutrition counseling, coaching, and preventive care, often at $0 out-of-pocket.
