What You Should Know:
– Marchex, a provider of conversational intelligence, has launched a new AI-powered healthcare solution aimed at health systems, large ambulatory care facilities, and healthcare marketing organizations.
– The new platform uses AI to transform unstructured patient conversations into actionable data. The solution is designed to help these organizations more accurately attribute marketing-driven patient leads, prioritize high-value appointments, and proactively address critical patient engagement challenges.
Moving Beyond Basic AI for Deeper Insights
In today’s complex healthcare landscape, health systems are under pressure to increase patient acquisition while managing rising operational costs. Marchex’s new solution goes beyond simple call transcripts and summaries to provide a more nuanced understanding of patient interactions. The platform converts conversation data into structured, contextual insights that can be used to improve operational efficiency and optimize marketing campaigns for better performance.
The new healthcare AI solution provides several key benefits:
- Post-Call Data: Healthcare organizations can now measure patient conversion and fallout rates over time, identifying exactly where patients are dropping off in their journey and making data-informed decisions.
- Actionable Insights: The AI reveals why patients are booking—or not booking—appointments, pinpointing common issues such as appointment availability, pricing, insurance acceptance, or a lack of specific services.
- Marketing Optimization: By using healthcare-specific lead and appointment rate models, organizations can lower their cost-per-lead and improve the effectiveness of their automated bidding strategies.
- Targeting and Attribution: The solution provides detailed insights into which campaigns and channels are performing best, allowing organizations to refine their targeting strategies and attribute leads with the highest potential revenue impact.
“Marchex’s new healthcare solution delivers intelligence that better understands patient communication across their care journey with greater speed and precision,” said Edwin Miller, CEO of Marchex. “We empower leaders to respond proactively at scale across complex, single and multi-location health organizations to improve patient satisfaction and accelerate growth.”
