What You Should Know:
– Trilliant Health and Duke Health have formed a strategic collaboration with the goal of using data to improve healthcare for the communities Duke serves.
– The partnership aims to give Duke Health a deeper understanding of its communities, enabling them to make more informed decisions about everything from growth strategies to patient access.
Advanced Analytics Platform for Strategic Growth
At the heart of this partnership is Trilliant Health’s advanced analytics platform. This platform provides a suite of tools designed to help Duke Health create precise, data-informed strategies. These tools include:
- Predictive analytics: This technology helps Duke Health plan for new facilities and services by anticipating local demand and patient needs.
- Psychographic segmentation: This feature helps Duke Health understand how different communities prefer to engage with healthcare at various stages of life, allowing for more tailored communication and services.
- Network integrity analysis: This analysis helps strengthen referral networks and patient loyalty, keeping patients within the Duke Health ecosystem.
Meeting Patients Where They Are
A key benefit of this collaboration is the focus on improving patient access. The partnership will help Duke Health identify underserved areas and expand its services to meet those needs. It will also refine consumer outreach and marketing efforts to ensure they resonate with patients and build strong connections.
“Our ability to plan effectively for strategic growth is dependent upon understanding the communities we serve. Applying predictive analytics allows us to understand real patterns of care, behavior and community need,” said Morgan Jones, Chief Strategy Officer at Duke Health.
