What You Should Know:
– NationsBenefits®, the leading supplemental benefits and healthcare fintech solutions provider is proud to announce a new partnership with Dollar General, the largest discount retailer in the United States by store count.
– By integrating with Dollar General at more than 20,000 locations across the nation, the NationsBenefits’ proprietary Basket Analyzer Service (BAS) will provide millions of health plan members with increased access to affordable and nutritious foods, over-the-counter (OTC) products, medications, and other eligible essential wellness items.
Expanding Access, Empowering Health: NationsBenefits® and Dollar General Collaborate to Address SDoH Through Retail Integration
NationsBenefits®, a leader in supplemental benefits and fintech solutions for the healthcare sector, has expanded its reach by integrating Dollar General into its national retail network. This strategic collaboration strengthens NationsBenefits’ mission to enhance member health outcomes and reduce healthcare costs by addressing social determinants of health (SDoH) with smart, accessible solutions.
Revolutionizing Benefits Access with Technology and Reach
At the core of this innovation is NationsBenefits’ proprietary Basket Analyzer Service (BAS) technology—a real-time, point-of-sale adjudication platform that ensures seamless and compliant purchasing of eligible items using the NationsBenefits Benefits Mastercard® Prepaid Card. This technology simplifies the shopping experience for millions of health plan members while maintaining adherence to plan-specific guidelines.
Targeting Food Deserts and Underserved Communities
With over 19 million Americans living in USDA-defined food deserts, accessibility remains a major barrier to healthier living. Recognizing this, NationsBenefits has partnered with Dollar General, a retailer uniquely positioned to serve these areas. According to Michael Parker, co-CEO of NationsBenefits, “By welcoming Dollar General into our retail network, we are enabling members to use their benefits in a way that fits their lifestyle and needs while empowering them to make healthier choices.”
Dollar General’s Role in Community Health
With 75% of Americans living within five miles of a Dollar General and 80% of its locations based in communities with fewer than 20,000 residents, this partnership dramatically expands physical access to essential health and wellness products. Dollar General’s extensive real estate footprint aligns with NationsBenefits’ goals to deliver meaningful support to geographically dispersed and underserved populations.
Driving Outcomes Through Integrated Solutions
Through this collaboration, NationsBenefits continues to redefine how health plans engage with members—providing technology-driven, retailer-supported solutions that close care gaps, simplify benefit usage, and address SDoH head-on. This partnership underscores the shared commitment to:
- Improve health equity
- Enhance member satisfaction
- Lower system-wide healthcare costs
- Promote long-term population health
By bridging the gap between fintech innovation and retail access, NationsBenefits and Dollar General are paving the way for more inclusive and impactful benefit delivery nationwide.
