What You Should Know:
– Walmart and Soda Health, a health technology company focused on smarter health benefits administration announced a collaboration to launch the Walmart Everyday Health Signals™ program.
– The strategic initiative will be available to select Medicare Advantage and Medicaid members, providing personalized nutrition and wellness guidance based on retail shopping insights.
– The program is designed to support day-to-day decisions for better health and wellbeing by utilizing real-time retail insights and targeted benefit delivery, meeting people where they are in their everyday shopping journeys.
A New Approach to Personalized Nutrition and Wellness
Members who enroll in the program can opt-in to receive personalized nutrition and wellness insights based on their shopping patterns on Walmart.com. The program offers a range of data-driven tools and guidance:
- Personalized Insights: After selecting a wellness objective, members will receive guidance tailored to their goals and personal shopping habits. This includes key nutritional information for purchases like fruits and vegetables.
- Goal-Oriented Support: The program helps members identify products to help them reach their wellness goals and provides customized healthy recipes and shopping lists.
- Benefit and Care Coordination: With member consent, health plans can use the insights to identify additional benefits that support the member’s overall health and wellness, facilitating better care coordination.
With 90% of the U.S. population living within 10 miles of a Walmart store, and with deep engagement in both urban and rural communities, the Walmart Everyday Health Signals™ program offers unprecedented reach. This initiative brings healthcare and nutrition together in a familiar, accessible environment, turning everyday shopping into a powerful catalyst for better health.
“Our collaboration with Walmart demonstrates how the retail and healthcare sectors can work together to improve population health—starting with nutrition,” said Robby Knight, Co-Founder and CEO of Soda Health. “Soda Health is helping to create connections between health plans and retailers to serve their members better by using opt in data to personalize interventions. As the focus increasingly turns toward the role of food as medicine, programs like this will help define better ways of improving outcomes and reducing the cost of care.”
