What You Should Know:
– LucyRx, an independent, next-generation pharmacy benefits manager (PBM), and Personify Health®, the company making healthier easier announced a strategic partnership to offer employers a more personalized, clinically grounded approach to GLP-1 medication management and weight care.
– The strategic collaboration will deliver an integrated solution that combines pharmacy benefit strategy with personalized support, including GLP-1-trained coaches and individualized care plans from Personify’s Transform Weight Management solution. The holistic program provides members with tailored, coach-led guidance and resources to effectively manage their weight and medication.
Rising Demand & Cost of GLP-1 Meds
The partnership aims to help employers navigate the rising demand and cost of GLP-1 medications with a model that prioritizes member success and long-term cost management. With projections showing that 9% of the U.S. population—or 30 million people—could be GLP-1 users by 2030, employers are rethinking their approach to these benefits.
The joint effort from LucyRx and Personify Health is designed to ensure clinical quality and financial accountability. Key elements of the strategy include:
- Targeted prior authorization standards to ensure therapy reaches those who will benefit most.
- Real-time clinical reviews and benefit optimization powered by LucyIQ™, LucyRx’s proprietary AI platform.
- Personalized support from certified health coaches from Personify Health.
- Menopause-specific care pathways and behavioral health support from LucyRx.
- Structured step-down protocols to optimize long-term outcomes.
“The growing need for chronic condition support and increasing expectations for employer-sponsored GLP-1 benefits offerings have driven employers to rethink their approach,” said Dr. Jeffrey Jacques, chief medical officer at Personify Health. “Together with LucyRx, we are providing members with meaningful wrap-around support that gives them the tools and education they need for long-lasting, healthy lifestyles – whether using a weight management medication or not.”
Results/Outcomes for Employers and Members
The new partnership builds on the success employers are already experiencing with LucyRx for GLP-1 management. For example, one 11,000-life employer group has recorded impressive results:
- An average weight loss of 22 pounds per member in just 12 weeks.
- A 40% improvement in medication adherence.
- $3.2 million in total healthcare savings.
- 90% member-reported satisfaction and improved well-being.
“Employers have an incredible opportunity to reduce long-term health care costs through successful weight management programs like ours,” said David Blair, CEO of LucyRx. “Partnering with Personify Health allows us to deliver precisely what employers and their members need to be successful and ultimately healthier, which is our primary goal. This collaboration reflects our belief that smarter pharmacy benefits should always prioritize the people we serve.”
