What You Should Know:
– Philips and March of Dimes, the nation’s leading nonprofit fighting for the health of all moms and babies, announced a new collaboration aimed at improving maternal health education.
– The partnership will see essential March of Dimes content integrated into the widely used Philips Avent Pregnancy+ app, with the goal of enhancing health literacy and raising awareness on critical topics such as preparing for a Neonatal Intensive Care Unit (NICU) stay, understanding preterm birth, and the importance of vaccinations.
Delivering Trusted Maternal Health Information to Millions
The collaboration will make vital information from March of Dimes accessible to the vast user base of the Pregnancy+ app, which is recognized as the world’s #1 pregnancy app with more than 80 million lifetime downloads. Philips will create awareness campaigns within the app to highlight the new March of Dimes content, including relevant links and assets, ensuring broad reach across the United States
Key Focus Areas: Prevention, Preparedness, and Research
A significant component of the new content will emphasize the benefits of low-dose aspirin, when clinically appropriate, as a preventive treatment for hypertensive disorders of pregnancy, including preeclampsia. This aligns with March of Dimes’ “Low Dose, Big Benefits Campaign”.
Beyond content integration, Philips and March of Dimes will also collaborate to identify key research areas. They plan to leverage aggregated app data and surveys to gather valuable insights that will help both organizations further educate and support the evolving needs of mothers and babies.
The Pregnancy+ app already provides a wealth of information and guidance throughout pregnancy, including over 800 articles, lifelike 3D baby models, a weekly pregnancy tracker, and audio/video courses led by health and well-being experts.
