What You Should Know:
– Womaness, a modern menopause brand offering a wide range of solutions, has announced a new partnership with Walmart.
– Starting today, Womaness products will be available in select Walmart stores and online, as part of Walmart’s broader Women’s Intimate Health Space initiative. This collaboration aims to address the need for accessible, affordable, and effective menopause products.
Walmart Expands Access to Menopause Solutions
Walmart’s customer base aligns closely with Womaness’s target demographic, with 74% of Walmart shoppers being female and 68% falling within the Gen X and Boomer age ranges. This partnership seeks to fill a significant gap in the market by providing these customers with accessible and affordable perimenopause and menopause support, which has been historically lacking in the retailer’s offerings.
This expansion is in line with Womaness’s mission to break the taboo surrounding menopause, its diverse symptoms, and the broader topic of women’s aging. Womaness distinguishes itself in the women’s aging and wellness industry with its holistic approach to addressing the multifaceted needs of women navigating this stage of life. The brand offers a range of safe and stylish solutions in several categories, including skin and body care, feminine care, sexual health, and supplements. Womaness emphasizes product safety and efficacy, with all products being cruelty-free, vegan, dermatologist- and allergy-tested, and formulated without harmful ingredients like animal-derived substances, parabens, phthalates, sulfates, artificial colors, formaldehyde, mineral oils, estrogen, phytoestrogen, or added hormones.
Availability
As of today, Walmart customers can find nine Womaness products in over 1,000 select stores nationwide and on Walmart.com. The product selection includes: Active Glow, Let Me Sleep, Me.No.Pause, The Works, Daily V Soothe, Coco Bliss, Let’s Neck (online only), Fountain of Glow (online only), Eye Opener (online only), and Overnight Magic (online only). This partnership with Walmart is the second major retail expansion for Womaness, following its 2022 launch in ULTA, where it became the retailer’s first modern menopause brand.
“Women spend one third of their life in perimenopause and menopause,” said Womaness co-founder and CEO Sally Mueller. “That’s why our mission has and continues to be to change the conversation around this stage of life. To have a retail giant like Walmart join in on this mission means more women will have access to the products they need to not only address these often overlooked symptoms, but to also feel like their best self.”
