The healthcare business is one of the most competitive markets, with 82% of markets having one or two systems controlling over 75% of the market, indicating a high concentration in the hands of a few top players. Daniel Deneui is the CEO of EVEXIAS. This health solutions provider focuses on defining and refining appropriate tests and therapies necessary to address whole-body health, and he actively advocates for healthcare businesses to offer more choices to patients that deliver better care and lower costs.
Healthcare markets such as direct services, medical devices, managed care, and pharmaceuticals, to name a few, face enormous pressure to contain costs while also improving quality. Innovation is key to these target efforts, but there are some strategies that Deneui believes a healthcare business can implement to remain competitive and increase its market share.
Leverage digital technology
Any medical practice must enhance its operational efficiency and improve the patient experience with the help of digital platforms. Solutions like automated scheduling/inventory/employee timekeeping, digital access to health information, remote monitoring devices (RPM) to collect patient health data and administrative programs that streamline office management are all examples of how costs can be cut to stay competitive while increasing efficiency. These technologies not only streamline workflows and increase productivity, but they also free up more time for practitioners to focus on patient care, thereby enhancing the patient-practitioner relationship. And with the increased availability of AI data analytics, decision-making on improving resource allocation makes it easier to optimize healthcare processes.
Offer specialized services
Today’s patients are looking for individualized therapies that treat disease, improve life quality issues, and treat the whole body. The shift towards promoting wellness versus treating illness requires medical practitioners to offer specialized services that address the body, mind, and spirit. Specialized services in high demand include GI health, detoxification therapies, hormone balance, and therapies to increase immunity while decreasing body inflammation. Offering these specialized services not only differentiates from competitors but also attracts niche patient demographics, leading to increased patient satisfaction and loyalty.
Invest in practitioner training
Daniel Deneui is committed to expanding the education, therapies, and business solutions that bring life-changing medicine to more people. Areas of medicine traditionally sidelined by big pharma companies are now receiving widespread attention for using nutraceutical or targeted nutrition to achieve maximum patient results. Reduced brain cognition or energy and increased stress or insomnia are just two examples of where practitioners may need training in how these conditions are linked to impaired physiological functions and may be indicators of nutritional deficits.
Develop strategic partnerships
A top strategy for expanding a healthcare business is partnering with like-minded organizations, such as EVEXIAS’ collaboration with the FarmaKeio Pharmacy Network, which offers patient-specific medications. The two companies are leveraging their shared commitment to providing patients with the highest level of innovative therapies and quality pharmaceuticals. By forming such partnerships, healthcare businesses can improve patient care by gaining access to new treatments, technologies, and expertise, thereby enhancing their ability to meet patient needs. Daniel Deneui believes growth can be driven when you leverage partnerships to improve healthcare delivery.
