What You Should Know:
– Freshpaint, the creator of the Healthcare Privacy Platform, today announced the launch of Ad Performance, connecting ad platform data with real appointment outcomes to provide full visibility into the patient’s journey all while protecting patient privacy. Healthcare marketers can now execute data-driven strategies in a privacy-first way.
– Healthcare data is notoriously fragmented, with patient information spread across disconnected systems designed for different purposes. This fragmentation makes it difficult to link digital advertising performance to critical outcomes like booked appointments, attended visits, and generated revenue. In addition, privacy regulations like HIPAA and legal challenges restrict access to the data that fuels optimization in other industries. Without a clear connection between marketing efforts and key patient actions, like booking or attending an appointment, healthcare marketers struggle to calculate customer acquisition cost (CAC) or optimize it effectively.
Freshpaint Ad Performance: Optimizing Healthcare Marketing with Data-Driven Insights
Freshpaint Ad Performance empowers healthcare marketers with real-time customer acquisition cost (CAC) insightsby service line and Google Ads campaign, enabling precise budget reallocation for maximum ROI. With built-in compliance, the platform ensures secure patient data handling, allowing marketers to focus on scaling high-ROI service lines.
Key Features of Freshpaint Ad Performance
- Enhanced Google Ad Performance – Utilizes real appointment data to drive advanced bidding strategies like tROAS, maximizing returns on Google Ads spend, with support for additional ad platforms on the horizon.
- Real Appointment Data for Actionable ROI – Tracks booked and attended patient appointments, providing a clear, data-backed view of service line profitability.
- Comprehensive Patient Journey Insights – Maps the entire patient journey, from ad click to in-office visit, offering valuable CAC and ROI visibility across all service lines.
- Optimized Marketing Budgets – Delivers privacy-compliant ROI data to quantify campaign impact, secure budget increases, and establish marketing as a strategic growth driver.
By integrating privacy-first analytics with advanced marketing insights, Freshpaint Ad Performance equips healthcare organizations with the tools to refine strategies, maximize ad efficiency, and drive sustainable growth.
