What You Should Know:
– With this partnership, patients across Pinnacle Fertility’s 40+ locations gain access to the Berry Fertility app, that will enhance the patient experience by providing access to critical resources, education and care management.
– Pinnacle Fertility will also be the first reproductive center to adopt Berry Fertility’s transformative provider software and technology, which uses advanced mobile and AI to automate routine clerical work and reduce administrative burdens.
THE PROBLEM: Why do we need advanced technology within our fertility clinics now?
The demand for fertility treatments in the U.S. has exploded over the last decade with women choosing to give birth at later ages in life 35+, but the number of providers has not increased, leaving clinics unable to keep up with patient needs and demands. Add that with the overwhelming amount of paperwork, dated technology, complicated medication instructions and frequent visits, more than half of fertility patients in the U.S. switch clinics, typically for non-medical reasons. Providers should not lose patients based on issues outside of their health.
A SOLUTION: A mobile application that can streamline care for working staff, patients and their support teams. Berry Fertility partners with fertility clinics to elevate their patients’ experience and reduce administrative burden for providers by:
- Personalized patient intake: To streamline and personalize patient intake, Berry Fertility provides a patient intake assessment and portal to help Pinnacle Fertility staff understand each individual’s needs, offer tailored resources and education, and reduce time to treatment.
- Patient mobile app: All Pinnacle Fertility patients gain access to Berry Fertility’s patient mobile app, which includes access to essential treatment resources, including appointment reminders, medication information and dosage instructions, and educational content from clinical professionals in both written and video formats. The Berry app integrates directly with the most popular fertility EMRs for seamless synchronization and no additional work for clinical staff, automating routine tasks such as scheduling, paperwork and administrative communication.
- Custom AI tools: Pinnacle Fertility is utilizing Berry Fertility’s AI and technology expertise in developing tailored solutions to address specific pain points in the future. The first is a custom AI chat model to help clinical staff enhance their text-based support to patients by providing suggestions based on previous interactions.
“At Pinnacle Fertility, we are proud to be a leading network dedicated to providing exceptional, personalized care,” said Beth Zoneraich, CEO of Pinnacle Fertility. “Partnering with Berry Fertility is one element of our broader strategy to elevate the fertility journey through cutting-edge technology and concierge-level, patient-first care”
