What You Should Know:
– WebMD Ignite, a leading full-service growth partner for organizations in the healthcare industry, today announced the launch of Coach®, an integrated solution that enhances and elevates care management programs.
– Engineered specifically for health plans, Coach is a comprehensive platform that integrates seamlessly into care managers’ workflows, enabling them to deliver tailored health education, videos and interactive resources to members to improve outcomes and drive greater satisfaction.
WebMD Ignite’s Coach: Enhancing Health Plan Member Engagement and Care Management
WebMD Ignite’s Coach platform is a critical component in enhancing health plan member engagement and fostering loyalty. Building upon services such as HealthHub Interactive, it addresses the challenge of low engagement in care management programs, which studies suggest can be as low as 13%. Factors contributing to this issue include limited personalization and low health literacy.
To address these barriers, Coach equips healthcare professionals—nurses, program managers, and health coaches—to communicate effectively with members through personalized messages delivered via various channels, such as phone, email, SMS, chat, or direct mail. This centralized application provides evidence-based, behavior-change-driven content that can be customized to meet individual member needs. Its powerful analytics feature offers insights into member progress and identifies which care programs are most impactful, generating population-wide reports.
Key Features of Coach:
1. Comprehensive Member Education
Coach offers an extensive library of educational materials that can be tailored to individual needs, supporting various disease management and wellness programs.
2. Member Behavior Change Support
Using behavior-change techniques and interactive tools, Coach helps members set goals, track progress, and receive personalized feedback to maintain healthy behaviors. It also assesses a member’s readiness for change and recommends specific content accordingly.
3. In-Depth Analytics
The platform provides detailed analytics, enabling health plans to measure engagement, identify trends, and make data-driven decisions to improve care delivery.
4. Campaign Development Tools
Health plan care managers can curate content for ongoing member campaigns, such as flu vaccine awareness, tailoring resources to suit larger initiatives.
WebMD Ignite’s proven ability to drive high levels of engagement, combined with the acquisition of Healthwise, enhances its extensive eHealth content offerings. This integration not only expands its resource library but also streamlines its incorporation into care management programs, supporting more effective member engagement.
“Care management and population health management programs are an essential strategy for health plans to both improve member engagement and impact health outcomes. Despite their potential, they’ve historically suffered from low engagement and unclear ROI. To fix this, we’ve engineered solutions that support diverse member populations and earn the right to engage them with highly-relevant content, ultimately leading to improved health outcomes,” said Ann Bilyew, EVP, Health and President, Healthcare Solutions Group, at WebMD Ignite
