What You Should Know:
– Freshpaint, a San Francisco-based Healthcare Privacy Platform raises $30.7M in Series B funding led by Threshold, with participation from SignalFire, Intel Capital, Y Combinator, Zero Prime, and additional investors. This brings Freshpaint’s total funding to $41.8M.
– Freshpaint is transforming how healthcare organizations approach marketing by enabling them to leverage the full potential of digital advertising tools while strictly adhering to privacy regulations. The new funding will be used to expand Freshpaint’s offerings and ensure its platform becomes the industry standard for safeguarding patient data and optimizing the patient journey.
Overcoming Healthcare Marketing Challenges
The healthcare industry faces unique challenges when it comes to digital marketing. Strict privacy regulations, such as HIPAA, often restrict the use of valuable data, hindering the ability to effectively target and engage patients. Freshpaint’s platform addresses these challenges by providing a robust solution that enables healthcare organizations to:
- Utilize the full digital advertising ecosystem: Reach patients across various channels while maintaining privacy compliance.
- Improve patient experience: Help patients find the care they need efficiently and effectively.
- Drive data-driven decisions: Gain valuable insights into the patient journey to optimize marketing strategies.
- Ensure ongoing compliance: Stay ahead of evolving privacy regulations with built-in tools and monitoring.
Current Clients
Freshpaint has already gained significant traction in the healthcare market, with clients including LetsGetChecked, Baptist Health, and Boulder Community Health. The company’s platform has proven to be a game-changer for organizations seeking to balance patient privacy with effective marketing.
“Healthcare providers are the canary in the coal mine when it comes to consumer privacy. We’re headed towards a world where third-party cookies and unfettered access to customer data by tracking technologies are relics of the past,” said Steven Fitzsimmons, CEO and co-founder of Freshpaint. “Our team isn’t just unlocking privacy-focused marketing for healthcare organizations—we’re laying a foundation that empowers the entire healthcare industry to innovate at the same pace as other industries.”
