What You Should Know:
– Transcarent, a company dedicated to simplifying healthcare navigation, has launched WayFinding, a platform seamlessly combining AI and human support to guide users through their health journeys.
– WayFinding integrates benefits navigation, clinical guidance, and care delivery into a single, user-friendly platform.
Addressing the Confusion Gap
WayFinding tackles the major challenge of navigating the complexities of healthcare. With over 50% of insured adults in the US struggling to understand their health insurance, confusion often leads to unexpected costs and missed opportunities for optimal care. Transcarent cites a 2023 KFF poll to highlight this widespread frustration, emphasizing that even terms like “deductible” and “copay” remain unclear for many.
The WayFinding Solution
WayFinding addresses this by combining cutting-edge AI with on-demand access to healthcare professionals. This comprehensive approach offers:
- Personalized Guidance: The platform tailors the experience for each member, offering support and clear instructions throughout their healthcare journey.
- Benefits Navigation: Whether it’s understanding coverage details or cost estimations, WayFinding simplifies navigating health insurance benefits.
- Clinical Guidance: From receiving specific recommendations to connecting with medical professionals instantly, WayFinding empowers informed healthcare decisions.
- Digital and In-Person Care: The platform provides access to both virtual point solutions and local in-person care options.
The Benefits for Members and Employers
This innovative approach offers significant benefits for both members and employers:
- Members: Gain a clear understanding of their healthcare options, receive personalized guidance, and access on-demand care through WayFinding. This empowers them to confidently manage their health and well-being.
- Employers: Can trust that their employees are utilizing benefits effectively and efficiently. Additionally, WayFinding reduces the burden on HR and benefits teams by alleviating the need to answer basic healthcare questions.
“Imagine if you could go to one place, 24 hours a day, to access all your benefits, get the unbiased medical guidance you need, and then have instant access to a doctor or other healthcare professional or connect to the leading point solutions with no separate logins and membership cards needed. That’s what we’ve all been dreaming about and today Transcarent is delivering on that vision,” said Glen Tullman, Chief Executive Officer of Transcarent. “This is not just better than traditional navigation, it’s completely different. It’s like moving from a flip phone to an iPhone. The flip phone did one thing. The iPhone does everything. And we’re doing it all at half the price of traditional navigators.”
