What You Should Know:
– WebMD Ignite, a full-service growth partner for organizations across the healthcare industry, today announced HealthHub Interactive for health plans, a suite of new technology-driven solutions specifically designed to power health plan clinical programs.
– HealthHub Interactive bundles three proven WebMD Ignite applications together, including HealthHub, HealthAdvisor, and HealthInteractive, which have been adapted specifically for health plan use cases.
Introducing HealthHub Interactive: Enhancing Health Plan Engagement and Care Management
HealthHub Interactive combines three established WebMD Ignite applications – HealthHub, HealthAdvisor, and HealthInteractive – tailored specifically for health plan usage.
1. HealthHub fosters relationships through comprehensive content, offering access to thousands of articles, images, interactive tools, videos, and condition-specific learning experiences. It supports care-management programs through member education or marketing with ready-to-post social media content, infographics, customizable blog posts, and recommended articles. Health plans can utilize its analytics to develop strategies aimed at boosting HEDIS scores or Star Ratings.
2. HealthAdvisor engages members by providing easy-to-use, evidence-based assessments to identify, manage, or prevent risk factors for various diseases. Across different specialties and conditions, assessments help members understand personal risk factors and determine actionable next steps. Each title includes a health status assessment with scoring logic and tailored calls to action, along with a dashboard offering HIPAA-compliant access to member performance metrics.
3. HealthInteractive enhances understanding and engagement through interactive educational content. It’s ideal for supporting care-management programs, offering personalized, self-directed, and interactive tools that use trusted content to help members make health decisions outside clinical settings. Combining WebMD Ignite’s patient education with AI, it provides a two-way experience allowing consumers to ask questions and get important answers whenever needed.
For health plan clinical teams managing care programs, HealthHub Interactive is invaluable for enrolling and engaging specific member populations. Despite dedicating significant resources to care management, health plans often struggle to engage at-risk populations with chronic conditions. HealthHub Interactive addresses this challenge by offering industry-leading educational and interactive content and resources.
While each solution in HealthHub Interactive delivers compounding value together, they are also available individually.
The formal launch of HealthHub Interactive for health plans follows WebMD’s recent acquisition of Healthwise. This acquisition expands resources and content availability, enhancing integration with care-management programs.
HealthHub Interactive complements other WebMD Ignite solutions for engaging healthcare professionals within networks. Strengthening relationships with members’ providers can increase participation in care-management programs, improving member engagement and health outcomes.
“WebMD Ignite is the preeminent member engagement partner for the health plan industry, and our HealthHub Interactive suite provides them with a comprehensive set of tools and services tailored to support clinical programs,” said Ann Bilyew, EVP, Health, and President, Healthcare Solutions Group, at Internet Brands. “The power of each solution together drives population-health initiatives, enhances member education, and helps build greater member loyalty, using personalizable content and digital tools, which are backed by analytics that support data-driven strategies.”
