What You Should Know:
- In recognition of Men’s Health Month, Zocdoc, the leading healthcare marketplace that makes it easy for people to find and book in-person or virtual care across +200 specialties and +12k insurance plans, today announces the findings of its 2023 Men’s Health Report, which includes the results of a new nationwide survey of over 1,000 U.S. men, as well as proprietary insights from Zocdoc booking behavior data.
- As research shows that men’s health generally lags behind women’s, and men only comprise 34% of its appointment bookings, Zocdoc set out to determine the extent of men’s aversion to the doctor, and more importantly, their most common barriers to healthcare.
Understanding key insights from the 2023 Men’s Health Report
Zocdoc commissioned Censuswide to collect this data via an online survey of 1,003 U.S. men aged 16+. The survey was fielded May 12 to May 15, 2023. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.
Key findings are as follows:
- 25% of men would rather change a flat tire than visit the doctor, and 33% would rather clean the entire house.
- 25% of men are unlikely to proactively visit the doctor at all.
- Men prioritize health as the second most important thing in life after family, with 4 out of 5 men believing that regular exams contribute to a longer and healthier life.
- Booking barriers contribute to men’s aversion to appointments, with one-third finding the process of booking more tedious than attending the appointment.
- Difficulty in finding in-network doctors is a significant obstacle for 20% of men.
- 30% of men have someone else book their health appointments, and 81% of appointments booked on men’s behalf are made by women.
- Almost 30% of men would seek an alternative doctor if they couldn’t get an appointment within one week, highlighting the need for swift access to care.
- Direct reminders from healthcare providers are the most effective way to prompt men to book appointments.
- Men value punctuality, clear communication, and a good rapport in their healthcare providers.
- Men prefer male healthcare providers and are more likely to schedule near-term appointments.
- There has been a notable increase in men seeking therapy, with a 172% rise in psychotherapy bookings and a 60% increase in first-time psychotherapy visits.
- Common healthcare appointment reasons for men include annual physical exams, dermatology consultations, illness visits, and dental cleanings or consultations.
