• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage
  • Life Sciences
  • Research

FemTech: Joi Women’s Wellness Launches Nationwide

by Syed Hamza Sohail 02/16/2023 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

What You Should Know:

– Joi Women’s Wellness (Joi), a modern, femtech proactive approach to women’s health care, today announced the company’s official nationwide launch and availability of its hormone optimization and peptide therapy treatments, as well as the introduction of a new telehealth platform that provides a goals-based, customizable experience to help women own their health journey and manage the hormone and age–related changes to their bodies.

– Joi offers health coaching and tailored treatments to help women feel their best from the inside out.

Customized Wellness Treatments and Telehealth Coaching

Nearly half of women aged 30 to 60 have experienced symptoms of hormonal imbalance and say that hormones have negatively affected their overall well-being. Yet, they are likely to be dismissed when raising these concerns to doctors. Recent studies have found 66% of women feel their health concerns are misunderstood and 84% feel their concerns are dismissed by clinicians.

Founded by husband and wife Josh and Katy Whalen, who have experienced the power of hormone optimization and peptide therapies themselves and have since become experts on these treatments, Joi was developed alongside top medical experts specializing in anti-aging and regenerative medicine to help women take back control of their health.

“After struggling with infertility and then finally having my two children, I found myself frequently feeling fatigued, hormonal, and struggling with brain fog. It wasn’t until I began optimizing my hormones and using peptide therapy, that I started feeling like myself again,” said Katy Whalen, co-founder and CEO of Joi. “It was unbelievable to me that these therapies weren’t a regular part of women’s healthcare, especially as they go through the major hormonal and age-related changes postpartum and during perimenopause or menopause. Our mission at Joi is to make these science-backed and effective therapies accessible to women across the U.S. through an experience that is entirely virtual and highly tailored to their needs. It can be overwhelming to know where to start, especially if you’re new or unfamiliar, but Joi is designed to be with you every step of the way.”

Joi’s approach is focused on holistic preventative care, understanding the root cause of a patient’s symptoms to then create custom treatment plans to help them reach their goals. Everyone’s health journey is different, and Joi offers personalized one-on-one solutions based on needs, not one-size fits all.

How It Works

The Joi experience is simple and straightforward. Patients begin the process by scheduling a $25 online healthcare visit with one of Joi’s medical providers to discuss health concerns and goals. If needed, patients will then complete comprehensive labs to check key biomarkers. From there, Joi’s medical team provides patients with a personalized health report based on lab results and health goals that outlines a customized treatment plan. Once the patient determines which treatments they’d like to move forward with, they are shipped straight to their door.

Goals-Based Approach

Joi offers 1:1 coaching to help keep patients on track to reach their health goals, including monthly virtual check-ins and unlimited messaging. Patients also get access to private group coaching workshops as well as a 20% discount on supplements. As part of the Joi family, patients will also get unlimited follow-ups to fine-tune treatment plans. Additionally, the company offers multiple lab options, including the ability to send a nurse or licensed phlebotomist to a patient’s home or office.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tagged With: Biomarkers, Femtech

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Insights

 Selecting the Right EMR: A Practical Guide to Streamlining Your Practice and Enhancing Patient Care

Selecting the Right EMR: A Practical Guide to Streamlining Your Practice and Enhancing Patient Care

Featured Interview

Virta Health CEO: GLP-1s Didn’t Kill Weight Watchers, Its Broken Model Did

Most-Read

Health IT Sector Navigates Policy Turbulence with Resilient M&A

Health IT’s New Chapter: IPOs Return, Resilient M&A, Valuations Rise in 1H 2025

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

CMS Finalizes New Interoperability and Prior Authorization Rule

CMS Proposes 2026 Physician Fee Schedule Rule: Boosting Primary Care, Cutting Waste, and Modernizing Payments

Beyond SaaS: How Agent as a Service is Transforming Healthcare Automation

Beyond SaaS: How Agent as a Service is Transforming Healthcare Automation

New Strategies Needed: No Surprises Act and the Challenges for Payors with Provider Data Inaccuracies

Samsung Acquires Xealth to Accelerate Connected Care Vision

Samsung Acquires Xealth to Accelerate Connected Care Vision

AI Dominates Digital Health Investment in First Half of 2025

Rock Health Report: AI Dominates Digital Health Investment in First Half of 2025

Moving Beyond EHRs: What Lies Ahead for Healthcare Digitization?

AI Agents vs. Chatbots: Understanding Agentic AI’s Role in Healthcare

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Submit An Op-Ed
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |