• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage
  • Life Sciences
  • Research

FemTech Startup Conceive Raises $3.7M for Outcomes-Oriented Fertility Solution

by Jasmine Pennic 04/08/2022 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print
FemTech Startup Conceive Raises $3.7M for Outcomes-Oriented Fertility Solution

What You Should Know:

– Conceive, a New York City-based femtech startup on a mission to transform fertility, today that the public beta of its integrated solution is now live.

– The company’s launch is fueled by a $3.7M seed round led by Kindred Ventures, with participation from Founder Collective, Great Oaks, and 40+ founders and angels. The majority female and 42% BIPOC cap table includes the founders of Natalist, Tia, Forward, Cityblock, Pillpack, Dia&Co, along with the deep expertise from Inception Fertility, Alife, Spring Fertility, Overture, and many more.


Improving Fertility Outcomes, Together

Infertility is a human health crisis. One in six struggle to conceive. While early education emphasizes avoiding pregnancy at all costs, the reality is there’s only a 22% chance of conception per month in one’s 20s. To resolve this, Conceive’s mission is to improve health outcomes by helping people become pregnant faster, reduce costs, and uncover diagnoses.

Conceive is an outcomes-based health platform designed by tech executives from WW (formerly Weight Watchers), Omada Health, MasterClass, a16z, and health providers from Cornell and CCRM. Conceive combines three key elements — cohort-based community, evidence-based education, and 1:1 coaching — into a holistic program that helps members navigate and accelerate their fertility journey.

“And while infertility impacts men and women at the same rates, it is treated as existential for women and more of an afterthought  for men,” said Lauren Berson, Founder and CEO of Conceive. Berson was formerly VP of Strategic Growth and M&A at Weight Watchers, and Senior Partner at a16z.

“Current solutions aren’t solving the problem, as they follow a one-size-fits-all, woman-focused playbook for a health challenge that involves two patients and is highly personalized,” added Berson. This results in a haphazard and difficult-to-navigate journey, with the potential for common causes of infertility to go undiagnosed, that may add to the mental, physical, and financial trauma.

Initial Beta Results

Conceive recently concluded an initial closed beta in which 54% of members became pregnant, 36% uncovered new diagnoses, and 90% felt very supported in their journey.

Public Beta & Future Offerings

Applications to join the public beta are now open nationwide. When members join Conceive, they complete an onboarding questionnaire that helps to match them with the best peer group for their needs. Members meet once a week for 60-minute sessions, with access to their peer group and 1:1 coaching throughout the journey. They also get access to evidence-based resources to accelerate their paths to building a family. The program is eight weeks long, and costs $549; scholarships are available for those who can’t afford it. In addition, Conceive also plans to launch additional fertility offerings for men, LGBTQ+ partners, and patients pursuing egg freezing later this year.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tagged With: Femtech, M&A, Omada Health, Partners, PillPack

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

Featured Insights

 Selecting the Right EMR: A Practical Guide to Streamlining Your Practice and Enhancing Patient Care

Selecting the Right EMR: A Practical Guide to Streamlining Your Practice and Enhancing Patient Care

Featured Interview

Virta Health CEO: GLP-1s Didn’t Kill Weight Watchers, Its Broken Model Did

Most-Read

Beyond the Hype: Building AI Systems in Healthcare Where Hallucinations Are Not an Option

Beyond the Hype: Building AI Systems in Healthcare Where Hallucinations Are Not an Option

Health IT Sector Navigates Policy Turbulence with Resilient M&A

Health IT’s New Chapter: IPOs Return, Resilient M&A, Valuations Rise in 1H 2025

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

PwC Report: US Medical Cost Trend to Remain Elevated at 8.5% in 2026

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

Philips Launches ECG AI Marketplace, Partnering with Anumana to Enhance Cardiac Care with AI-Powered Diagnostics

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

WeightWatchers Emerges from Bankruptcy, Launches New Menopause Program

CMS Finalizes New Interoperability and Prior Authorization Rule

CMS Proposes 2026 Physician Fee Schedule Rule: Boosting Primary Care, Cutting Waste, and Modernizing Payments

Beyond SaaS: How Agent as a Service is Transforming Healthcare Automation

Beyond SaaS: How Agent as a Service is Transforming Healthcare Automation

New Strategies Needed: No Surprises Act and the Challenges for Payors with Provider Data Inaccuracies

Samsung Acquires Xealth to Accelerate Connected Care Vision

Samsung Acquires Xealth to Accelerate Connected Care Vision

AI Dominates Digital Health Investment in First Half of 2025

Rock Health Report: AI Dominates Digital Health Investment in First Half of 2025

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Submit An Op-Ed
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2025. HIT Consultant Media. All Rights Reserved. Privacy Policy |