– Novo Nordisk and Noom collaborate to improve the lives of people living with obesity through digital health solutions focused on weight management and education.
– Collaboration builds off a successful 8-month pilot with Novo Nordisk using Noom’s behavior change platform for more than 4,000 people with obesity.
Novo Nordisk, a global healthcare company and Noom, a behavior change company, today announced a collaboration on digital health solutions focusing on weight management and education, with the aim of improving the lives of people living with obesity. As part of the collaboration, Novo Nordisk will integrate a number of Noom’s services to support people with obesity with behavior change solutions and education. The collaboration marks as one of many ways Novo Nordisk is partnering to improve care, will make solutions for behavior change and education available to people with obesity in the US.
Obesity Is A Public Health Issue
The global increase in the prevalence of obesity is a public health issue that has severe cost implications to healthcare systems. In 2016, 13% of adults, or approximately 650 million adults, were living with obesity worldwide. Obesity is a complex, chronic disease that is influenced by multiple aspects, including physiological, psychological, genetic, environmental and socioeconomic factors. It is associated with many serious health consequences and decreased life expectancy.
Obesity is not a life choice or simply a question about willpower and necessary help and support can be hard to find. There are few healthcare professionals trained in obesity care and patients often see their excess weight as something they should be able to solve on their own. Like any other chronic disease, the long-term management of obesity requires a full spectrum of treatment approaches, including lifestyle change and intervention, as well as pharmacotherapy or surgery.
Noom’s Behavioral Change Platform
Noom’s solutions seek to understand individual motivations and obstacles and use cutting-edge technology, including artificial intelligence, behavioral coaching by over 1,000 personal health coaches, data and wellness insights, to guide people towards sustainable change. The collaboration builds off a successful 8-month pilot with Novo Nordisk using Noom’s behavior change platform for more than 4,000 people with obesity.
“Sustainable change can’t happen in a vacuum, and those living with obesity who want to manage their weight are in need of personalised human coaching to help them change their habits, so they can lose weight for good,” said Saeju Jeong, CEO and co-founder of Noom. “We’ve worked with the Novo Nordisk team for over a year and have engaged with over 4,000 people with obesity. We’re enthused by the exciting feedback and know that by jointly testing and refining what works, we will continue to deliver much-needed, sustainable solutions and support, as part of a scientific, insight-driven treatment plan.”
