Sentiance, a leading IoT intelligence platform, today announced it has acquired BrandNewHealth in a move to bolster its platform to offer more personalized and behavioral change programs for its healthcare, insurance and mobility partners. Founded in 2003, BrandNewHealth is a leader in cost-effective personalized mobile coaching, with a primary focus on helping companies improve the health, well-being, and mobility of their employees and the communities they live in. The broader scope of the acquisition of BrandNewHealth bolsters Sentiance’s ability to deploy its motion intelligence platform to offer behavioral change programs in the healthcare, insurance and mobility industries.
Harnessing IoT Sensor Data to Deliver Personalized Insights
According to GSMA Intelligence, there will be over 25 million connected devices by 2025. While IoT is rapidly becoming a mainstream technology in consumer markets, use cases for IoT in healthcare are shifting from just connecting devices to addressing specific problems or needs with solutions. Healthcare companies are harnessing IoT sensor data to deliver innovative and personalized programs for today’s digital-first patients that help drive them toward healthier outcomes, such as coaching programs to help people quit smoking or fitness and dietary plans tailored to patients’ individual lifestyles, for example.
Sentiance’s Motion Intelligence Platform Overview
Sentiance’s motion intelligence platform turns Internet-of-Things (IoT) sensor data into rich insights about people’s behavior and real-time context. These insights enable healthcare and mobility companies to create more personalized experiences and treatments for their patients and to easily adapt to their behaviors in real-time. Some of the largest healthcare and mobility companies in the world are already working with Sentiance in a broad range of applications from health coaching, to smart adherence programs, gait analysis, usage-based insurance offerings, and smart mobility and driving behavior programs.
“It’s all about the people and improving their life. We’re thrilled to welcome BrandNewHealth to the Sentiance family and leverage their behavior change expertise to help healthcare and mobility companies develop innovative and personalized programs through the use of Sentiance’s technology,” said Toon Vanparys, CEO of Sentiance. “Not only are they experts in behavior change techniques, they have a proven track record of applying these techniques in attractive interactive tools and persuasive communications, tailored to the end user’s needs and context.”
As part of the acquisition, BrandNewHealth’s Founder and Managing Director, Claudia Put, will be joining Sentiance as VP, Healthcare. Financial terms of the deal were not disclosed.
