AxisPoint Health, has partnered with mPulse Mobile, provider of insights-driven mobile engagement solutions for healthcare, to launch a new digital messaging tool to effectively engage health plan members in their care. As part of the company’s CarePoint care management solution, the new tool lets care managers engage in one-on-one conversations with members via SMS text, and also provides program managers a tool for broadcasting to entire populations or subsets of the population via SMS. This mode of communication is vital as 97% of adults in the U.S. text at least once a day.
Health plans understand that by leveraging a multi-channel approach to communication, they have the best chance of engaging members in the most effective manner to drive behavior change and positive results. The fact that 97% of adults in the U.S. text at least once a day and 84% of consumers who get texts about their healthcare want to receive more makes messaging an obvious and important tool for member engagement.
With the Engagement Console, care managers can easily initiate and engage in mobile conversations with members and respond to questions in real time. The tool extends the reach of the care management team and boosts efficiency as the average phone call is 12-15 minutes, while it takes approximately one minute to outreach via text message.
The Engagement Console is the latest addition to AxisPoint Health’s transformative condition and case management solution, CarePoint. CarePoint leverages multiple data sources and predictive analytics to target and engage those members who will benefit the most from customized interventions. The solution offers unique omni-channel member communication capabilities. Along with SMS messaging and telephonic outreach, CarePoint enables clients to meet all mailings and notifications requirements as well as deploy interactive voice response (IVR) campaigns, secure messaging campaigns, and emails for educational and general program information.
“We recognize the importance of intensive outreach strategies to engage members, and we understand that each member has a preferred way of communicating with their care manager,” said Mary Jane Konstantin, RN, Senior Vice President of AxisPoint Health in a statement. “This is why our collaboration with mPulse Mobile is so important, as we can offer next-generation, user-friendly mobile engagement solutions to empower members to make the right choices for their health.”
