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Mobile Engagement Provider mPulse Mobile Raises $13M in Oversubscribed Round

by HITC Staff 04/07/2016 Leave a Comment

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mPulse Mobile, a mobile engagement solution provider that spun out of the healthcare division of mobileStorm has raised $13 million in Series A funding. Less than a year since the company’s founding, the latest financial investment in mPulse Mobile, from partners Cambia Health Solutions (Cambia) and Rincon Venture Partners, brings the total amount raised  to more than $13M, oversubscribing and closing the Series A round. In January, the company announced it secured $10M in its first close of funding from HLM Venture Partners, OCA Ventures, Merrick Ventures and Jumpstart Ventures.  In August 2016, it closed on $1.7M in a round of bridge funding. 

The company’s cloud-based intelligent mobile messaging solution is HIPAA compliant and offers pre-configured message workflows that tackle many of the health plans, pharmaceutical companies and providers most expensive challenges; such as missed appointments, medication adherence, and disease management.  The focus on incorporating contextual and personalized data to increase message relevancy. Innovations such as sentiment scoring, natural language processing and predictive analytics are utilized across various mobile channels to create successful use cases.

The most recent addition to its quickly expanding roster of clients, Delaware Health Information Network (DHIN), has engaged mPulse Mobile to develop a customized two-way mobile messaging solution to connect consumers more deeply with personal health information – their own and loved ones’. The mobile messages will alert consumers when medical results have been delivered to their care provider team, and when their medical records have been accessed by third-party partners. DHIN is the first statewide health information network in the country, providing an electronic network for hospitals, physicians, laboratories, and other clinical entities to quickly, accurately, and securely exchange health-related results and reports.

mPulse has been working with pioneers in digital health, including Inland Empire Health Plan (IEHP), a not-for-profit, rapidly growing Medi-Cal and Medicare health plan serving over 1.1 million members in California. IEHP partnered with mPulse to enable an ongoing mobile dialog with it’s members to improve engagement and health outcomes.

The most recent addition to its quickly expanding roster of clients, Delaware Health Information Network (DHIN), has engaged mPulse Mobile to develop a customized two-way mobile messaging solution to connect consumers more deeply with personal health information – their own and loved ones’. The mobile messages will alert consumers when medical results have been delivered to their care provider team, and when their medical records have been accessed by third-party partners. DHIN is the first statewide health information network in the country, providing an electronic network for hospitals, physicians, laboratories, and other clinical entities to quickly, accurately, and securely exchange health-related results and reports.

“When consumers are active participants in their care, outcomes are better and costs are lower. DHIN creates value for its customers through leveraging technology to improve speed and quality of care, and mPulse Mobile is the ideal partner to assist us in more efficiently and effectively engaging consumers in their health,” said Randy Farmer, COO, DHIN. “mPulse Mobile’s expertise and success in developing innovative solutions at the cross-section of healthcare and mobile qualifies them as a consummate partner.”

With rapid growth comes the need for exceptional employee talent. Over the next year, mPulse Mobile plans to add roughly 20 team members across tech, behavioral science and analytics, account management, and sales and marketing.

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