Consumer health management platform Welltok and HealthFitness, a provider of health management and corporate fitness solutions are collaborating on a multi-year strategy to bring an enhanced platform to HealthFitness’ clients and their program participants. The mutually beneficial partnership enables both companies to create more value for clients by integrating complementary capabilities to engage more individuals in sustainable healthy behaviors.
As part of the strategic alliance, Welltok’s CaféWell Health Optimization Platform™ will integrate elements of HealthFitness’ program offerings—from corporate fitness center management and coaching to multi-dimensional wellness and other health programs—to more quickly and efficiently deliver HealthFitness’ behavior change expertise to corporate health and fitness program participants. The companies also announced that HealthFitness’ parent company, Trustmark, participated in the funding round recently raised by Welltok.
“Employers and health plans choose HealthFitness for our proven ability to create individual behavior change and cultures of health in the workplace through science, people-based services and program strategy,” said Paul Lotharius, HealthFitness president and CEO. “With technology becoming an increasingly important component of those solutions, we conducted a rigorous evaluation to identify Welltok as the best-in-class consumer enterprise technology partner that can complement our core strengths and help us continue realizing our mission of improving the health and well-being of the people we serve.”