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Healthcare Gamification Startup Ayogo Raises $2M

by Fred Pennic 04/09/2015 Leave a Comment

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Healthcare Gamification Startup Ayogo Raises $2M

Ayogo Health, a patient engagement company that transforms the way consumers with chronic conditions engage with their own care through healthcare gamification has raised $2.5M in Series A funding from a syndicate of investors including Merck Global Health Innovation Fund (GHI), Excel Venture Management, and 7Wire Ventures. The capital will help accelerate Ayogo’s growth with expanded research and development and sales and marketing. Additionally, David Stevenson of GHI, Caleb Winder of Excel, and Lee Shapiro of 7Wire will join Ayogo’s board of directors.

Founded in 2011 in Vancouver BC, Ayogo creates mHealth social games that engage, educate and motivate people with chronic conditions like diabetes, to achieve long-term behaviour change for insurers, pharma, and healthcare providers. Ayogo’s Empower patient engagement platform harnesses healthcare gamification and social patterning effects to enhance intrinsic motivation, build self-efficacy, and help healthcare consumers integrate their care plans prescribed by a physicianinto their real, daily life. 

Healthcare consumers spend 6-10 hours per year with their healthcare provider. Ayogo can help empower them for the other 8,750 hours of the year. Ayogo has formed key partnerships with some of the most influential organizations in the world, such as Joslin Diabetes Center (Harvard Medical School), Sanofi-Aventis, University of Southern California’s Center for Body Computing (Keck School of Medicine) and the Diabetes Hands Foundation.

 

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Tagged With: Healthcare Gamification

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