With 510 million people playing online games in 2010 and over 10 billion social networking accounts worldwide, it was only a matter of time before we saw them converge. What is it about this marriage that is increasing consumer engagement with life-modifying healthy behaviors yet unseen before, and is it the missing link helping consumers achieve simple, healthy living with better outcomes?
In the following video from this year’s Digital Health Summit, keynote speaker Grant Verstandig, Founder and CEO, Audax provides his insight on gaming and consumer engagement in the context of healthcare.
