Nike Selects 10 Health & Fitness Startups for TechStars Nike+ Accelerator

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Nike selects 10 health & fitness startups for TechStars Nike+ Accelerator that will leverage Nike+ platform to broaden and enhance the Nike+ ecosystem. 

Today NIKE, Inc. announced 10 startups that are participating in the Nike+ Accelerator program powered by TechStars. The programs  leverages the success of the Nike+ platform by connecting with viable companies that share a commitment to helping people lead more active lives. The Nike+ Accelerator selected startups will start their three month program today in Portland, OR and will spend their time in the program developing products/services that leverages Nike+ platform and API. Startups will each receive $20,000 in funding including startup advice and mentorship from mentors like TechStars’ David Cohen, author Tim Ferriss and the co-founders of Birchbox and Foursquare.

In the official press release, Stefan Olander, Nike VP of Digital Sport said,

“We are excited by the response to the Nike+ Accelerator and the high caliber of applicants to the program. We recently celebrated the first year of NikeFuel and the Accelerator program is a natural next step to broaden and enhance the Nike+ ecosystem – allowing Nike to offer richer experiences to athletes of all levels.”

Selected startups span a broad range of activity and health sectors including training, coaching, gaming, sport, wellness and rewards. The 10 startups selected to participate in the Nike+ Accelerator program are:

  • FitDeck: Digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports.
  • GoRecess: Helps users find, book and review fitness activities.
  • An indie game studio that creates virtual worlds tied to real-world activity.
  • CoachBase: Provides a digital sports coaching platform.
  • GoFitCause: Leverages fitness data as a means of raising money for charities.
  • HighFive: Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey.
  • Sprout At Work: Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers.
  • GeoPalz: An interactive gaming and rewards platform for kids and families.
  • Incomparable Things: Creates activity-driven fantasy sports leagues.
  • RecBob: Offers a platform that makes recreational sports easy by organizing play.

The Nike+ Accelerator program culminates in mid-June with the opportunity to pitch angel investors, venture capitalists, influential industry leaders and Nike executives during Investor Demo Days, including a day at Nike World Headquarters in Beaverton, Ore., and a day in California’s Silicon Valley. More details on the program are available at the Nike+ Accelerator website.  Developers can get more information the Nike+ API at  the Nike+ API Developer portal or follow @nikedeveloper.