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Aetna CEO

Power of Social Media: Aetna CEO Pay Cancer Student’s Medical Bill

by Fred Pennic 08/03/2012 1 Comment

@Poop_Strong Twitter War Against Aetna

Arijit Guha, a graduate student suffering from Stage IV colon cancer utilizes Twitter to convince Aetna CEO to cover 'every last penny' of his 114k medical bill showcases the growing power of social media Arijit Guha, an Arizona State University graduate student with Stage IV colon cancer faced with a 114k and rising medical bills whose medical policy ran out half way through his treatment waged a Twitter war against Aetna's CEO Mark T. Bertolini with him agreeing to "cover every last
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