In a world full of options, companies need to compete on every prospect and existing customer. As the number of potential channels to reach customers increases, companies need to build strategies for interacting with the right customers, through the right channels, at the right time and with the right messages. Omnichannel marketing has emerged as an effective and efficient means for optimizing this customer engagement. However, while omnichannel is far from being simple in any industry, it
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Health IT & Digital Health-Opinion | Op-Eds | Guest Columns | Analysis, Insights - HIT Consultant
Glass Half-Full: How Practically Applied Generative AI Will Enhance Healthcare Operations
The year 2023 marked a milestone for generative AI, bringing unprecedented attention to the immense potential of AI technologies across industries. As a physician who also leads a team of data scientists, I'm thrilled to see this broader market awareness – but it’s important to recognize that AI has been quietly advancing healthcare for decades.
In fact, AI was first applied in the field of biomedical research as early as the 1970s. Over the following decades, as manual data modeling
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Is the Business of Healthcare Out of Control? Optimize Time and Reduce Administrative Burden with AI
Juggling the administrative business of a complex healthcare system with administering patient care is an undeniable challenge. Healthcare professionals, such as nurses, feel that daily in their roles. The juggling act is increasingly driving reports of burnout and opening discussions around how administrative tasks and expectations have changed within our healthcare system.
Coming out of the 2020 pandemic, there were high levels of reported burnout across healthcare
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6 Ways AI is Reshaping Healthcare Diagnostics & Treatment
Of the many industries witnessing AI-led transformation, healthcare happens to be one. Today, AI’s promise in healthcare extends beyond automation-led operational and administrative efficiencies. It’s beginning to show a measurable impact directly on patient care and diagnosis. The AI in healthcare industry is predicted to reach $187.95 billion by 2030.
Today, technology companies of all sizes are conducting AI-related research and development in healthcare. From IBM Watson’s diabetes and
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Using Network Data to Improve the Performance & Security of Clinical Apps
From diagnosis to prescription, each facet of healthcare delivery hinges on the reliability of digital infrastructure in assuring the patient-care experience. Technical issues can impact diagnostic tests, disrupt scheduling, impair the delivery of prescription services, damage campus-wide communications, and ultimately, harm the patient-care experience.
To prevent this type of risk, health system IT departments need an independent means to monitor the health of their clinical and business
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AI in Healthcare: Enhancing Data Quality & Reducing Clinician Burden
Healthcare is on the cusp of a transformative era, with artificial intelligence (AI) and large language models (LLMs) demonstrating remarkable potential in streamlining clinical documentation, quality measurement, and medical coding. As these technologies mature, forward-thinking healthcare provider organizations are exploring ways to leverage AI to improve data quality, reduce clinician burden, and ultimately enhance patient care.
AI's Role in Clinical Documentation and Coding
AI, through
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What Will It Take to Achieve Value From Digitally Enabled Diabetes Care?
A report from the Peterson Health Technology Institute (PHTI) found that many digital diabetes management platforms aren’t providing meaningful ROI for patients or the health system as a whole. Users of common technologies only see small, incremental clinical benefits, such as 0.23%–0.60% point reduction in HbA1c when compared to traditional care. Meanwhile, some health plans and employers are actually seeing an increase in overall costs as spending on these platforms can often
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5 Trends to Combat Staff Shortages & Boost Healthcare Efficiency
The challenge of staff shortages in healthcare continues to remain persistent in the United States. To help mitigate what could be a long-term challenge, according to an article in TIME, institutions are staffing facilities with temporary health professionals due to rising turnover, fluctuations in demand, and evolving appreciation for work-life balance. Fortunately, in this dynamic healthcare landscape, some technologies continue to evolve, offering solutions to help address these ongoing staff
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Back to Basics with Cutting-Edge Solutions for Medical Campuses
What do universities, colleges, and large medical facilities have in common? Expansive campuses comprised of halls, common areas, living spaces, labs, and outdoor areas. While serving vastly different purposes, these institutions share the need to secure both people and property over a sprawling geographic area. Though it may seem like they could have similar security technology needs, in reality, what’s happening on the ground on those campuses varies wildly.
Medical campuses, in
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Securing Your Hospital Network: Vendor Solutions Beyond Encryption
Modern healthcare environments are charged with processing massive amounts of patient data in tandem with an extensive network of connected clinical and administrative devices that can be infiltrated by hackers to access the entire system and hold mission-critical and patient-related information and services hostage. The robust data sets that can be exposed as well as the ensuing repercussions to reputation and profit means that the average cost of a healthcare data breach in 2022 was US$10.1
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