What You Should Know
- Counsel Health launched Counsel Studio, a white-label deployment platform allowing health plans, health systems, and consumer health apps to embed AI-enabled, physician-supervised primary care directly into existing digital interfaces.
- The platform powers virtual care capabilities for partners like ŌURA, enabling Oura Members to transition from biometric health insights to direct physician consultations within the Oura App.
- Enterprise deployment supports flexible integration via iFrame, WebView, or API, enabling production-ready medical AI launches within weeks while adhering to custom clinical protocols and dark mode UI requirements.
- Built on an infrastructure serving over 8 million people nationwide, the underlying care model achieves a 96% issue resolution rate without escalation and an average annual cost savings of $381 per engaged member.
- Board-certified physicians supervise every interaction, maintaining a 2-minute average response time and safeguarding clinical safety through built-in guardrails and direct messaging workflows.
Native Interface Integration and Safeguarded AI Workflows
The new white-label deployment platform allows health plans, health systems, and consumer health brands to embed AI-enabled, physician-supervised primary care directly into their native mobile and web applications. Counsel Studio transforms passive digital monitoring into an active clinical access point without requiring organizations to build or maintain complex medical infrastructure:
- Flexible Native Architecture: Connects into existing digital portals through iFrames, WebViews, or APIs, offering multi-platform compatibility and customizable UI/UX design (including native dark mode).
- Proprietary Data and Protocol Ingestion: Integrates an organization’s custom clinical protocols, escalation pathways, and enterprise data sources to tailor AI interactions for individual members.
- Physician-Supervised Safety Guardrails: Uses medical AI to manage asynchronous messaging, while board-certified physicians oversee every clinical interaction and step in for direct messaging when necessary.
- Proven Health System & Wearable Deployments: Powers the care transition within the Oura App, allowing users to move from sleep and physiological data directly to board-certified medical guidance.
“Counsel Studio represents the next generation of digital healthcare infrastructure,” stated Dr. Muthu Alagappan, Founder and CEO of Counsel Health. “It enables organizations to seamlessly integrate AI-enabled care into their existing applications, delivering immediate, personalized access to medical advice and the ability to chat with a board-certified Counsel physician in minutes.”
By enabling health plans to reduce emergency department utilization and health systems to steer care in-network through an embedded interface, Counsel Health targets the primary financial pain points of enterprise care delivery.
As Counsel Health expands Counsel Studio across its enterprise pipeline, it provides a functional model for how AI infrastructure will embed clinical care directly into everyday digital tools.
