What You Should Know
- Physician-led menopause telehealth platform Winona has officially launched its proprietary branded line of science-backed supplements engineered for women aged 35+.
- Designed to operate as a unified toolkit, the new nutraceutical suite complements custom Hormone Replacement Therapy (HRT) or serves as a non-hormonal entry point for women who are not ready for HRT or present medical contraindications.
- Led by Medical Director Dr. Cathleen Brown and Co-Founder/VP of Marketing Ashlie Beiter, the product architecture specifically targets midlife health priorities—including bone density, muscle recovery, sleep disruption, and gut health—free from common allergens.
Physician-Developed Formulations
The product development strategy driven by Winona Medical Director Dr. Cathleen Brown and Co-Founder Ashlie Beiter directly addresses the midlife health concerns most frequently voiced during clinical consultations. Free from common allergens, the newly launched line focuses on high-absorption, evidence-based ingredients:
- Pre + Pro Biotic Blend: Integrates the clinically validated probiotic strain L. plantarum OM with PreticX® prebiotic fiber to feed beneficial gut flora, supporting gut-barrier integrity and regularity without inducing abdominal discomfort or bloating.
- Magnesium Blend: Features an advanced multi-form complex containing nine distinct forms of magnesium—including bioavailable magnesium glycinate and Sucrosomial® magnesium—fortified with Vitamin B6 to replenish depleted mineral stores, regulate the nervous system, and improve sleep continuity.
- Women’s Multivitamin: Formulated for daily use to fill midlife nutritional gaps, delivering essential vitamins alongside targeted antioxidant and immune-support blends to boost cognitive focus and metabolic energy.
- Calcium with D3 + K2 and B12: Pairs absorbable calcium with Vitamin D3 and Vitamin K2 (MK-7). The inclusion of K2 actively directs calcium deposition into bone and teeth structures while preventing calcification in soft tissues and vascular walls, supported by B12 for cellular energy.
“Every day we care for women experiencing the physical and emotional changes of perimenopause and menopause, and we see firsthand how difficult it can be to separate evidence-based products from marketing hype,” noted Dr. Cathleen Brown, Medical Director at Winona. “These supplements were created to address the health concerns we hear about most often… giving women trusted supplemental tools alongside personalized medical care.”
Ashlie Beiter, Co-Founder and VP of Marketing, added: “Expanding beyond hormone therapy offers our patients a more complete, holistic toolkit for their health. Every product has been created for women 35+ and built to the same standard of quality our patients have come to expect.”
