What You Should Know:
– Fay, a personalized nutrition counseling platform, announced a partnership with Withings, integrating its network of registered dietitians directly into the Withings app to offer Withings+ premium members a complimentary first appointment.
– The partnership between Fay and Withings is designed to bridge the critical gap between raw health data and expert human guidance.
Bridging the Gap: From Data Tracking to Human Guidance
Withings users currently track their health metrics using an ecosystem of smart devices, including scales, watches, and blood pressure monitors. Now, Withings+ premium members can leverage this data by connecting with a Fay registered dietitian to interpret the results and build a personalized action plan.
Sammy Faycurry, Co-Founder and CEO of Fay, emphasized the goal: “Data alone doesn’t drive change. This partnership is a powerful new tool for preventative health. It closes the loop, connecting best-in-class health tracking with the expert, human guidance needed to make lasting, meaningful improvements and proactively manage long-term health.”
How the Seamless In-App Integration Works
The new feature is live as an in-app placement for Withings+ members. The integration provides a seamless user experience, allowing individuals to move from tracking their body composition and activity to discussing those results with a qualified professional, all from their smartphone.
From within the Withings app, members can easily:
- Discover the Fay partnership.
- Book their free initial consultation.
- Be matched with a registered dietitian from Fay’s network based on their unique health goals, preferences, and clinical needs.
