What You Should Know:
– Prickly Pear Health, a digital health company specializing in women’s brain health, announced the official launch of its AI-powered digital brain health app for women navigating the perimenopausal transition.
– Built by female founder Imen Maaroufi Clark, the app is designed specifically for women navigating the perimenopausal and menopausal transition (ages 35-55), the app utilizes AI, voice data, and wearable inputs to deliver personalized insights into cognitive and emotional resilience, moving beyond simple symptom tracking.
Changing the Narrative on Menopausal Brain Health
As the national conversation around menopause and women’s overall health gains momentum, fueled by prominent figures like Halle Berry, Drew Barrymore, and Maria Shriver, alongside medical experts such as Dr. Mary Claire Haver and Dr. Suzanne Gilberg-Lenz, Prickly Pear Health is addressing a critical, often overlooked area: the intersection of hormonal changes and brain health. With projections indicating that over one billion women will experience the menopausal transition by the end of 2025, and nearly two-thirds reporting symptoms like brain fog, memory lapses, or mood changes, the need for targeted support is clear.
“This launch is about changing the narrative,” stated Imen Maaroufi Clark, Founder and CEO of Prickly Pear Health. “I’ve seen too many brilliant women feel lost in this phase of life. Prickly Pear is our love letter to them: a smart, compassionate tool that listens, understands, and helps them grow even stronger. We’re not just tracking hot flashes – we’re helping women rewire their brains for joy, resilience, and long-term vitality.”
AI-Powered Brain Health App for Women Navigating Perimenopause
Prickly Pear Health’s patent-pending technology integrates speech analysis with data from wearables that monitor mood, stress, cognitive load, sleep, and activity levels. This information culminates in a personalized brain health dashboard that learns and adapts over time, offering daily, individualized, and data-informed guidance.
Developed in collaboration with physicians, psychiatrists, and women’s health specialists, the Prickly Pear Health app is HIPAA-compliant and prioritizes user privacy. It is also intentionally designed to address healthcare access gaps, particularly for women of color, who are often underrepresented in clinical research and disproportionately affected by cognitive health conditions.
The app boasts several key features designed to empower users:
- Daily guided voice journaling: Leveraging the therapeutic benefits of journaling.
- Cognitive and emotional trend tracking: Providing users with a clear view of their mental landscape.
- Personalized brain health insights: Delivered through AI analysis of collected data.
Availability/Pricing
The Prickly Pear Health app is currently available in the App Store. A subscription model is planned for mid-summer, with introductory offers of $9.99 per month or $79 per year.
