Health service company Cigna and digital health social engagement company SocialWellth are partnering to co-create a highly selective curated Go You Cigna Marketplace for certified health apps unveiled at the Health 2.0 conference.
The Go You Cigna Marketplace is designed to cut through the clutter of more than 40,000 mobile health apps for Cigna customers looking to improve their health and wellness through easy access to mobile health apps that are certified as being most effective and engaging.
Go You Cigna Marketplace health apps are certified to help ensure consumers find effective, high quality apps with the appropriate clinical content. SocialWellth’s certification process leverages behavioral psychologists, information architects and other internal and external subject matter experts. Using quick-polls, the marketplace initiates a digital dialog with consumers to gain insights that will ultimately drive a hyper-personalized experience.
“We are honored to be working with Cigna as they continue with their consumer health engagement efforts by offering a profile-driven marketplace where their customers can expect tailored offerings based on their preferences,” said David Vinson, Founder and CEO of SocialWellth. “Our solution platform provides Cigna customers with the power of technology and social media designed to help strengthen trusted connections between them and their Cigna health plan services.”
According to Cigna’s Kennedy: “As we develop this marketplace, we will certify additional health improvement apps that our customers tell us work for them, that they can stick to, and get the results they want. Over time, these apps will be integrated with our Cigna health coaches and employer sponsored incentive programs so that each individual can develop his or her strengths, and make their health an engaging, rewarding and fun part of their everyday lives.”
