• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

  • Opinion
  • Health IT
    • Behavioral Health
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Patient Engagement
    • Population Health Management
    • Revenue Cycle Management
    • Social Determinants of Health
  • Digital Health
    • AI
    • Blockchain
    • Precision Medicine
    • Telehealth
    • Wearables
  • Life Sciences
  • Investments
  • M&A
  • Value-based Care
    • Accountable Care (ACOs)
    • Medicare Advantage

Why Empathy, Not Just More Features, is the Fix for Patient Portals

by Jared Mauskopf, CEO of Medical Web Experts and John Deutsch, CEO of Bridge 11/25/2025 Leave a Comment

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print
 Jared Mauskopf, CEO of Medical Web Experts
John Deutsch, CEO of Bridge

Patient portals, once heralded as the pathway to empowered connection, have instead become transactional cul-de-sacs. They offer the illusion of convenience for tasks like booking appointments or viewing results, yet they critically fail to enable real communication and genuine listening between patients and providers.

Worse still, they force raw, decontextualized clinical data on already vulnerable patients, leaving them lost in confusion, anxiety, and profound disengagement. 

How often have we been left staring at an incomprehensible lab result, desperately asking ourselves if it signals a crisis or a simple blip, because the essential context and human explanation are absent?

This isn’t just a design flaw; it’s a fundamental breakdown that reduces patients to passive “cogs in a workflow”. It erodes trust and deepens the chasm between care promised and care delivered.

The fix isn’t more features. It’s empathy. 

Clinical and digital empathy together transform portals from one-directional message boards into tools that build respect, clarity, and partnership in care.

When executed well, patient engagement portals impact satisfaction and clinical outcomes, and they are increasingly discussed in nursing curricula where overloaded students may sometimes turn to do my assignment support to keep up while they focus on real-world digital health examples. In one study, patients with an activated outpatient portal account reported higher Clinician and Group Consumer Assessment of Healthcare Providers and Systems (CAHPS) satisfaction scores across a subset of dimensions.

However, they are typically function-focused and lack clinical, human-centered empathy, creating frustration instead of meaningful, useful connections. Many patients are dissatisfied with their portals or ignore them outright. In a study of the launch of MyChart, for example, users were dissatisfied ”with limited features and access to medical history and test results.” 

Physician-Centered Technology

We have the opportunity to fundamentally redefine our approach, moving beyond systems that treat patients as datapoints and passive recipients of appointments, lab results, and messages. These have led to a widening disconnect between the promise of digital health and the lived experience of those it’s meant to serve.

Empathy is not a “soft skill”, but rather the undeniable basis for effective care. When digital tools convey clinical empathy, providers see healthcare through the patient’s eyes. Clinicians understand patients’ symptoms, fears, frustrations, and hopes as they’re transformed from bystanders into activated co-authors of their health journeys.

It encompasses:

  • Listening – hearing the patient’s words, and the silences in between
  • Empathizing – reflecting understanding in ways that resonate deeply
  • Explaining – making the complex clear, relevant, and actionable
  • Helping – delivering targeted support and resources shaped by those insights in a format that is useful to the patients, their caregivers, and their families

By truly listening and acknowledging patient and caregiver experiences, and then explaining and guiding with precision, clinicians turn clinical empathy into a tangible therapeutic intervention. 

A Digital Portrait

Embedding clinical empathy into digital tools requires a shared ongoing understanding between physician and patient.

Too often, important context such as life events, stressors, social factors, and trends in health data remain scattered or unseen during an appointment.

A digital “snapshot,” powered by AI, can bring this together into one clear, accessible view. It combines clinical records, self-reported information, and life context to highlight what’s most relevant, what’s changed, and what needs discussion. Patients can tell their story without wading through complex charts, and clinicians get a concise, meaningful summary that surfaces priorities at a glance.

For patients, it turns raw medical data into something digestible and connected to real life. For clinicians, it shifts face-to-face time from searching for information to making decisions. By offering clarity, context, and portability, a shared patient snapshot can strengthen communication, improve care, and lighten administrative burdens, turning digital empathy from an idea into a daily reality.

Empathy is a strategic imperative.  It strengthens trust, accelerates engagement, and fuels better outcomes. In every patient interaction, every workflow, and every portal login, do we simply transmit information and facilitate transactions, or do we create connections? 

In a world where 27% of patients do not remember being verbally told their diagnosis, we are being called to optimize digital technology with empathy.

How we respond now will define the future of care.


About Jared Mauskopf 

Jared Mauskopf is the CEO of Medical Web Experts, a company specializing in developing digital healthcare apps and 

About John Deutsch

John Deutsch is the CEO of Bridge, a configurable, tailored patient engagement platform drawn on decades of both their personal experiences and skills designing and implementing digital health platforms to share what makes patient engagement tools effective in the age of digital health and value-based care.

  • LinkedIn
  • Twitter
  • Facebook
  • Email
  • Print

Tap Native

Get in-depth healthcare technology analysis and commentary delivered straight to your email weekly

Reader Interactions

Primary Sidebar

Subscribe to HIT Consultant

Latest insightful articles delivered straight to your inbox weekly.

Submit a Tip or Pitch

2026 Predictions & Trends

Healthcare 2026 Forecast: Executives on AI Survival, Financial Reckoning, and the End of Point Solutions

2026 Healthcare Executive Predictions: Why the AI “Pilot Era” Is Officially Over

Most-Read

Utah Becomes First State to Approve AI System for Prescription Renewals

Utah Becomes First State to Approve AI System for Prescription Renewals

NYC Health + Hospitals to Acquire Maimonides in $2.2B Safety Net Overhaul

NYC Health + Hospitals to Acquire Maimonides in $2.2B Safety Net Overhaul

KLAS Report: Why Hospitals Are Choosing Efficiency Over 'Agentic' AI Hype in 2025

KLAS Report: Why Hospitals Are Choosing Efficiency Over ‘Agentic’ AI Hype in 2025

Advanced Primary Care 2026: Top 6 Investments for Health Systems According to Harvard Medical School

Advanced Primary Care 2026: Top 6 Investments for Health Systems According to Harvard Medical School

AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?

AI Nutrition Labels: The Key to Provider Adoption and Patient Trust?

Kristen Hartsell, VP of Clinical Services, RedSail Technologies

The Pharmacy Closures Crisis: How Independent Pharmacies Are Fixing Pharmacy Deserts

HHS Launches 'OneHHS' AI Strategy to Integrate AI Across CDC, CMS, and FDA for Efficiency and Public Trust

HHS Launches ‘OneHHS’ AI Strategy to Integrate AI Across CDC, CMS, and FDA for Efficiency and Public Trust

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

From Overwhelmed to Optimized: How AI Agents Address Staffing Challenges and Burnout in Healthcare

The VBC Paradox: Why Hospitals Are Doubling Down on Value-Based Care While Revenue at Risk Lags

The VBC Paradox: Why Hospitals Are Doubling Down on Value-Based Care While Revenue at Risk Lags

Tebra Secures $250M to Challenge Legacy EHRs with AI-Powered Automation

Tebra Secures $250M to Challenge Legacy EHRs with AI-Powered Automation

Secondary Sidebar

Footer

Company

  • About Us
  • Advertise with Us
  • Reprints and Permissions
  • Op-Ed Submission Guidelines
  • Contact
  • Subscribe

Editorial Coverage

  • Opinion
  • Health IT
    • Care Coordination
    • EMR/EHR
    • Interoperability
    • Population Health Management
    • Revenue Cycle Management
  • Digital Health
    • Artificial Intelligence
    • Blockchain Tech
    • Precision Medicine
    • Telehealth
    • Wearables
  • Startups
  • Value-Based Care
    • Accountable Care
    • Medicare Advantage

Connect

Subscribe to HIT Consultant Media

Latest insightful articles delivered straight to your inbox weekly

Copyright © 2026. HIT Consultant Media. All Rights Reserved. Privacy Policy |