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Centivo Appoints Sarah Fraser as First Chief Financial Officer

by Healthcare Executive Hires 05/08/2025 Leave a Comment

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What You Should Know: 

– Centivo, a pioneering healthcare company dedicated to making quality healthcare radically affordable, today announced the strategic appointment of Sarah Fraser as its new Chief Financial Officer. 

– In her new capacity, Fraser will spearhead Centivo’s capital markets strategy, managing critical banking, debt, and equity relationships. She will also apply a rigorous, data-driven strategic approach to financial performance across various customer segments, product lines, and markets, directly fueling the company’s ambitious expansion plans.

Experienced Executive with a Record of Scaling Innovative Ventures

Fraser brings a wealth of experience to Centivo. She joins the company from Capsule, an innovative digital pharmacy, where, as CFO, she was instrumental in building the finance organization from its inception and played a critical role in establishing Capsule as a category-defining, patient-centered healthcare brand. Her prior experience includes leadership positions in other high-growth start-ups and a background as a private equity investor, providing her with a comprehensive foundation in both financial strategy and operational execution.

“Centivo is leading the charge in reimagining how healthcare should work in the U.S.,” said Fraser. “The opportunity to help scale a company that’s making high-quality, affordable healthcare a reality is incredibly exciting. I’m eager to help Centivo build a strong foundation for sustainable growth, both organically and through strategic transactions.”

Additionally, the launch of its expanded primary care-centered offering, Centivo Care, and a strategic partnership with Premise Health, demonstrate Centivo’s ongoing commitment to delivering on its mission to fundamentally transform the U.S. healthcare system by making quality care more accessible and affordable.

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